Sales Development Representative (SDR) - B2B SaaS

Steps AI, Inc.; Hyderabad; On-site; INR 420,000 - 660,000; Full time

Job summary

StepsAI is hiring a Sales Development Representative to own outbound prospecting and build a consistent pipeline. You will initiate conversations across calls, email, and LinkedIn, qualify prospects, and book qualified meetings for the Account Executive team.

This hands-on role requires strong communication, quick learning, and ownership. You will research target companies, tailor outreach, maintain CRM data, and collaborate with Marketing to improve lead quality and messaging, driving StepsAI

Qualifications

• 1–2 years of SDR/BDR or outbound sales experience.
• Experience with cold calling and multi-channel outreach.
• Strong English verbal and written communication.
• Ability to research prospects and understand their businesses.
• Comfortable hitting activity and meeting targets.
• Basic CRM knowledge.

Responsibilities

• Identify and research potential customers based on ICP.
• Reach out via cold calls, email, LinkedIn to generate opportunities.
• Qualify prospects based on need and buying intent.
• Book qualified discovery calls and product demos.
• Maintain CRM with prospect data and activities.
• Collaborate with Marketing and Sales to improve lead quality.
• Track and iterate on outreach messaging.

Skills

Outbound prospecting

Cold calling

Email outreach

LinkedIn outreach

CRM basics

English communication

Ownership mindset

Tools

HubSpot

LinkedIn Sales Navigator

Apollo

Zoho CRM

Outreach tools

Job description

Type: Full-time, In-office

Experience: 1–2 Years

About StepsAI

StepsAI is building AI agents for businesses across websites, Shopify stores, Instagram, WhatsApp, Facebook, and other customer-facing channels.

Our AI agents help businesses answer customer questions instantly, recommend products, capture leads, track orders, book meetings, automate workflows, reduce support load, and increase conversions.

We're an early-stage AI SaaS startup helping businesses transform how they engage, support, and convert customers using AI.

We're looking for an SDR who can take ownership of outbound prospecting and help build a consistent pipeline of qualified opportunities.

About the Role

As a Sales Development Representative, you'll be responsible for identifying potential customers, starting conversations, qualifying prospects, and booking qualified meetings for the Account Executive team.

You'll work across cold calling, email, LinkedIn, and prospect research to generate new opportunities.

This is a hands-on role where your ability to communicate, follow up, learn quickly, and take ownership will directly contribute to the company's growth.

What You'll Own

• Identify and research potential customers based on our ICP.
• Reach out to prospects through cold calls, email, LinkedIn, and other channels.
• Understand prospect businesses and identify relevant pain points.
• Qualify prospects based on need, fit, and buying intent.
• Generate qualified meetings for the Account Executive team.
• Follow up consistently with prospects across multiple touchpoints.
• Maintain accurate prospect and activity data in the CRM.
• Work closely with Marketing and Sales to improve lead quality and messaging.
• Share prospect feedback and market insights with the team.

Key Responsibilities

• Conduct daily outbound prospecting through calls, email, and LinkedIn.
• Research companies and identify relevant decision-makers.
• Build relationships with business owners, founders, marketing teams, support teams, and other decision-makers.
• Personalize outreach based on the prospect's business and potential challenges.

Lead Qualification

• Understand the prospect's current customer engagement and support processes.
• Identify pain points and potential use cases for StepsAI.
• Qualify leads and determine whether they are a good fit.
• Book qualified discovery calls and product demos.

Follow-ups & CRM

• Maintain consistent follow-ups with prospects.
• Track all outreach and conversations in the CRM.
• Keep lead status, next steps, and activities updated.
• Ensure qualified opportunities are properly handed over to the Account Executive.

Feedback & Improvement

• Track outreach performance and identify what is working.
• Test different messaging and outreach approaches.
• Share common objections and prospect feedback with the sales team.
• Suggest new prospecting opportunities and ideas.

What We're Looking For

• We're looking for someone who already has some sales experience and is ready to take greater ownership of outbound prospecting.
• You should be comfortable picking up the phone, speaking with new people, handling rejection, and following up consistently.
• You don't need to be an expert salesperson, but you should be confident, coachable, persistent, and hungry to improve.

Requirements

• 1–2 years of experience in SDR, BDR, Inside Sales, Business Development, Lead Generation, or Outbound Sales.
• Experience with cold calling and outbound prospecting.
• Strong verbal and written English communication skills.
• Comfortable speaking with business owners and decision-makers.
• Experience with email and LinkedIn outreach.
• Strong follow-up discipline.
• Basic understanding of CRM and sales pipelines.
• Ability to research prospects and understand their businesses.
• Comfortable working with activity and meeting targets.
• High ownership and willingness to learn.

Good to Have

• Experience in B2B SaaS, AI, software, or technology sales.
• Experience selling to SMBs, e-commerce businesses, agencies, or D2C brands.
• Familiarity with Apollo, HubSpot, LinkedIn Sales Navigator, Instantly, Zoho CRM, or similar tools.
• Experience working with international prospects.
• Basic understanding of consultative selling and lead qualification.
• High ownership mindset
• Persistent and resilient
• Target-oriented
• Proactive and self-motivated
• Curious and eager to learn
• Good listener
• Comfortable with rejection
• Organized and disciplined
• Comfortable working in a fast-paced startup

Metrics You'll Track

• Calls made
• Conversations
• Emails sent
• Response rate
• Positive response rate
• Qualified leads
• Meetings booked
• Meeting show-up rate

You don't need to be a sales analytics expert, but you should understand your numbers and continuously work to improve them.

Why Join StepsAI

AI is changing how businesses sell, support, and interact with customers.

At StepsAI, you'll work directly with the sales team and founders, speak with real business decision-makers, learn B2B SaaS sales, and play an important role in building our revenue engine.