Sales Development Representative (SDR) - AI Product (B2B)

Newton School of Technology; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

Newton School, Bengaluru-based edtech startup, is hiring an SDR to build top-of-funnel for an AI product (B2B). This role suits someone who enjoys outbound outreach, can craft conversations from scratch, and follows up consistently until meetings are booked.

You will target HR leaders and hiring teams, book qualified demos, maintain CRM hygiene, and help develop a repeatable outbound engine in a fast-paced startup.

Qualifications

• 1-3 years of SDR/BDR or outbound sales experience.
• Excellent written and verbal communication.
• Proven ability to book meetings and create pipeline.
• Comfort with startup environments and evolving playbooks.

Responsibilities

• Build a pipeline of qualified demo opportunities via calls, emails, LinkedIn.
• Reach HR leaders, talent teams, and business stakeholders.
• Identify accounts and decision-makers through research.
• Book qualified demos and ensure clean handoffs.
• Maintain CRM hygiene and accurate activity tracking.
• Meet weekly and monthly outreach and demo-booking targets.
• Provide feedback on messaging, personas, and segments.

Skills

Outbound sales

Cold calling

CRM management

Lead generation

Education

Bachelor's degree

Tools

CRM tools

Job description

Come be part of a rocket ship that’s creating a massive impact in the world of education!

Every year, over a million college graduates enter the job market, yet only ~5% are considered employable. At the same time, thousands of companies struggle to find the right talent. Newton School is bridging this gap through a personalized learning platform and is building an online university focused on employability at scale.

We are backed by top global investors including RTP Global, Nexus Venture Partners, and leading angel investors such as Kunal Shah (CRED), Kalyan Krishnamoorthy (Flipkart), founders of Unacademy, Razorpay, and Udaan. Our core team includes alumni from IITs and IIMs with experience across companies like Microsoft, Ola, InMobi, and Unacademy.

About Koyo – AI Interview

Koyo is Newton School’s AI-powered interview platform designed to help companies screen and hire candidates faster and more objectively. We are disrupting the traditional recruitment funnel by enabling structured, scalable, and bias-free AI interviews.

About the role

We are looking for an SDR to build top-of-funnel for an AI Product (B2B). This role is for someone who enjoys outbound sales, can create conversations from scratch, and has the discipline to follow up consistently until meetings are booked.

You will be responsible for reaching the right decision-makers, creating qualified opportunities, and helping build a strong demo pipeline for the sales team.

What you will do

• Build a pipeline of qualified demo opportunities through calling, emailing, LinkedIn outreach, and follow-ups
• Reach out to HR leaders, talent teams, hiring leaders, and business stakeholders across target accounts
• Identify the right accounts and decision-makers through structured prospecting and research
• Book qualified demos for the team and ensure clean handoff
• Run consistent follow-up cadences across prospects and warm leads
• Maintain clean CRM hygiene and accurate activity tracking
• Meet weekly and monthly outreach and demo-booking targets
• Share feedback on what messaging, personas, and segments are working best

What we are looking for

• 1-3 years of experience in SDR, BDR, inside sales, or outbound business development
• Strong written and verbal communication
• Confidence in cold calling and outbound prospecting
• Evidence of booking meetings or creating pipeline
• Strong follow-up discipline and comfort with repetitive execution
• Ability to research accounts and personalize outreach
• Comfort in a startup environment where playbooks are still evolving

Good to have

• Experience in B2B SaaS, HR-tech, or recruiting-tech
• Experience selling to mid-market or enterprise buyers
• Familiarity with CRM tools and outbound sequencing
• Work on an early AI Product (B2B) with direct impact on pipeline creation
• Learn closely with founders and the core sales team
• Build the first repeatable outbound engine
• Get broad exposure across ICP learning, messaging, outreach, and demos