Sales Development Representative - Maharashtra region

SwitchOn; Bengaluru; On-site; INR 500,000 - 850,000; Full time

Job summary

SwitchON, a Bangalore-based deep-tech startup, is seeking a Sales Development Representative to build a robust sales pipeline across the Maharashtra region through strategic outreach. You will identify opportunities, create pitch decks, and drive early engagement with manufacturing clients.

The role emphasizes market research, outbound email and calling campaigns, and close collaboration with Account Executives to set up qualified meetings. fluency in English, Hindi, and Marathi is required.

Qualifications

• Fluency in English/Hindi/Marathi is a must.
• Knowledge of basic manufacturing processes and automation is mandatory.
• Experience as SDR/BDR in software companies with outreach (100 calls per week / 500 emails per week).
• Experience as Sales Engineer/Manager in manufacturing; preference for software or solution sales with a value-based approach.
• Hands-on with tools like Lusha, EasyLeadz, Sales Navigator.

Responsibilities

• Conduct market research on manufacturing companies and segment customers per ICP in the assigned region.
• Create introductory pitch decks and email formats for insider sales targeting automotive and CPG sectors.
• Lead generation and design of cold-call/cold-email workflows to secure 5–6 meetings per week for AEs.
• Propose solutions to prospective clients and arrange next-level meetings with AEs.
• Manage CRM and maintain pipeline updates.

Skills

Fluency in English

Fluency in Hindi

Fluency in Marathi

Manufacturing processes knowledge

Tools

Lusha

EasyLeadz

Sales Navigator

Job description

SwitchON is a Series B deep tech startup based out of Bangalore. We aim to eliminate defects in manufacturing by automating Quality Inspections using AI-powered Vision Inspection systems.

Our client base features industry leaders such as Unilever, ITC, P&G, Godrej, SKF, Bajaj, Brakes India, and many other prominent manufacturing giants. Our team is the heartbeat of our success, and we are on a mission to attract top-tier talent to join us in shaping the future. If you are passionate about solving problems & thrive in a fast-paced, collaborative environment, we want you to be a part of our journey.

Job Description

Job Description

About the role: We're looking for a driven Sales Development Representative who will focus on identifying new business opportunities, engaging prospects, and building a strong sales pipeline across the Maharashtra region through strategic outreach and relationship building.

Responsibilities:

1.Conduct Market Research about Manufacturing companies and customer segmentation based on our Ideal Customer Profile(ICP) in an allocated region.
2.Creation of introductory pitch decks and email formats for different insider sales approaches, targeting manufacturing companies focused on Automotive and CPG Industries.

3.Lead Generation and Creating cold-call and workflows forcold-calling/cold-emailing, to generate at least 5-6 meetings per week for AEs. Creating compelling hooks for first calls.

4.Propose solutions to prospective clients, and set up next-level meetings with the AEs in the team.

5.CRM Management.

Requirements

• Worked as a BDR/SDR in other software companies, and set up email/call sequences(Operating at ~100 calls/~500 emails per week)
  
• Worked as a Sales Engineer/Manager in the manufacturing sectors. Preferred candidates with software sales, and solution sales experience with a Value-based approach.
  
• Hands-on experience with tools such as Lusha, EasyLeadz, Sales Navigator and others.
  
• Machine-Vision Sales Experience along with Industry 4.0, ERP is a plus.
  
• Knowledge of basic manufacturing processes and automation is mandatory.
• Fluency in English/Hindi/Marathi is a must
  
• 1-3 yearsin SDR/Sales Engineer roles.
  

Why Join SwitchOn?

Impact: Your work directly improves product quality in real factories.

Ownership: You’ll work closely with leadership and influence roadmap decisions. Learning: Deep exposure to AI, edge computing, and industrial systems.

Growth: High ownership role in a rapidly scaling deep-tech startup.