Sales Development Representative

Pepper; Mumbai; On-site; INR 450,000 - 750,000; Full time

Job summary

Pepper Content in Mumbai, India is seeking a motivated Sales Development Representative to fuel the top of the funnel by generating, qualifying, and nurturing leads for the sales team. You will conduct cold outreach via calls, emails, and LinkedIn; qualify inbound/outbound leads; set up discovery meetings for Account Executives; and maintain accurate records in our CRM.

The ideal candidate has 2–4 years in sales or lead generation, strong communication skills, and a proactive, accountable

Qualifications

• 2–4 years of experience in a sales or lead generation role, preferably in B2B or SaaS.
• Excellent verbal and written communication skills.
• Comfortable with cold outreach and handling objections.
• Strong organizational and time-management skills.
• Proficiency with CRM tools (e.g., Salesforce, HubSpot) and sales engagement platforms.
• Self-starter attitude with a high level of ownership and accountability.
• Familiarity with the Indian B2B market is a plus.

Responsibilities

• Research, identify, and reach out to potential leads via cold calls, emails, and LinkedIn.
• Qualify inbound and outbound leads to assess potential fit based on predefined criteria.
• Set up discovery meetings for Account Executives and help build a strong pipeline.
• Use CRM tools to track activity, update lead information, and maintain accurate records.
• Collaborate with marketing to support lead generation campaigns and follow-up efforts.
• Gather market intelligence and prospect feedback to improve outreach strategies.
• Achieve or exceed monthly targets for qualified meetings and outreach activity.

Skills

Lead generation

Cold outreach

CRM proficiency

B2B SaaS

Communication

Tools

Salesforce

HubSpot

Job description

About Us:

Pepper Content is a leading content platform that connects talented content creators with businesses in need of high-quality content. Our mission is to help brands tell their stories through impactful content that drives engagement and growth.

Job Description:

We’re looking for a motivated and goal-driven Sales Development Representative (SDR) to join our India team. You’ll play a critical role in the top-of-funnel sales process by generating, qualifying, and nurturing leads for the sales team. If you're passionate about connecting with people, identifying potential clients, and setting the stage for high-impact sales conversations, this is the role for you.

Key Responsibilities:

• Research, identify, and reach out to potential leads via cold calls, emails, and LinkedIn.
• Qualify inbound and outbound leads to assess potential fit based on predefined criteria.
• Set up discovery meetings for Account Executives and help build a strong pipeline.
• Use CRM tools to track activity, update lead information, and maintain accurate records.
• Collaborate with marketing to support lead generation campaigns and follow-up efforts.
• Gather market intelligence and prospect feedback to improve outreach strategies.
• Achieve or exceed monthly targets for qualified meetings and outreach activity.

Qualifications:

• 2–4 years of experience in a sales or lead generation role, preferably in B2B or SaaS.
• Excellent verbal and written communication skills.
• Comfortable with cold outreach and handling objections.
• Strong organizational and time-management skills.
• Proficiency with CRM tools (e.g., Salesforce, HubSpot) and sales engagement platforms.
• Self-starter attitude with a high level of ownership and accountability.
• Familiarity with the Indian B2B market is a plus.

Why Join Us?

• Work with a passionate and high-performing sales team.
• Opportunity to grow into a full-cycle sales or account executive role.
• Competitive compensation and performance-based incentives.
• Access to training, development, and global sales practices.