Sales Development Representative

Keka HR Payroll Software; Hyderabad; On-site; INR 450,000 - 700,000; Full time

Job summary

Keka is seeking a Sales Development Representative for our Hyderabad on-site team. You will find and qualify new business opportunities through outbound prospecting and book demos for our sales team.

You’ll collaborate with Sales, Marketing, and prospective customers to hand over qualified leads smoothly and keep the pipeline full. In your first year, success means meeting or exceeding targets for demos booked and outbound activity, with a strong lead-to-demo conversion.

Qualifications

• 1–4 years of experience in Sales Development or similar roles in a SaaS company.
• Hands-on outbound prospecting through cold calling, email and LinkedIn.
• Track record of meeting or exceeding sales quotas.

Responsibilities

• Own outbound prospecting end to end, from first outreach to a scheduled demo.
• Lead follow-ups on marketing and outbound leads to book qualified sales demos.
• Partner with Sales to hand off qualified leads smoothly and keep the pipeline active.
• Improve lead quality and conversion using CRM data and performance metrics.
• Mentor teammates by sharing outreach best practices and success stories.
• Maintain accurate CRM records and stay updated on product and market trends.

Skills

Outbound prospecting

Communication skills

Negotiation skills

Sales quota achievement

Tools

HubSpot CRM

Job description

Sales | Hyderabad | On-site | 1 to 4 years

About the company

Keka is a modern people platform for growing enterprises. HR, payroll and talent live in one core system, so teams spend less time on admin and more time on their people. More than 12,500 companies trust Keka, from fast-growing small businesses to large enterprises and global companies with teams across borders.

We build software the way HR actually works. It feels human, sets up in days instead of months, and has AI built into every part of HR. With customers across India, the US and the Middle East, our Sales team is growing fast to keep up. That is where this role comes in.

About the role

As a Sales Development Representative at Keka, you'll find and qualify new business opportunities through outbound prospecting and book demos for our sales team. You'll work with Sales, Marketing and prospective customers to hand over qualified leads smoothly and keep the sales pipeline full. In your first year, success means consistently meeting or exceeding your targets for qualified demos booked and outbound activity, and a strong conversion rate from leads to qualified opportunities.

You’ll join the Sales team , which owns outbound prospecting, lead qualification and demo scheduling in the Indian market. We run on high-volume, quality outreach and tight handoffs between SDRs and account executives, and we track every activity in the CRM.

What you'll do

• Own outbound prospecting end to end, from first outreach through cold calls, emails and LinkedIn to a qualified lead and a scheduled demo.
• Lead follow-ups on leads from marketing campaigns and outbound efforts to book qualified sales demos
• Partner with the Sales team to hand off qualified leads smoothly and keep the pipeline efficient
• Improve lead quality and lead-to-demo conversion by using CRM data and performance metrics to refine your outreach
• Mentor and support teammates, by sharing what works in outreach, where relevant, where relevant
• Keep accurate records of every interaction and lead status in the CRM, and stay current on product updates, industry trends and competitors

What you'll bring

• 1-4 years of experience in Sales Development or similar roles in a SaaS company, with a focus on sales in the Indian market
• Hands-on skill in outbound prospecting through cold calling, email and LinkedIn, and CRM tools such as HubSpot
• A track record of meeting or exceeding sales quotas and targets
• Excellent communication and negotiation skills, with the ability to hold engaging conversations and presentations
• A proactive mindset, the ability to work independently in a fast-paced, results-driven environment, and a strong grasp of sales metrics