Sales Development Representative

Playo; Bengaluru; On-site; INR 300,000 - 500,000; Full time

Job summary

A dynamic technology firm in Bengaluru is seeking a Sales Development Representative (SDR) to drive lead generation and engage with potential B2B partners in the sports and fitness ecosystem. The ideal candidate has 1-3 years of experience in sales development, excellent communication skills, and a passion for sports. This full-time role offers an opportunity to contribute to Playo's growth strategy.

Qualifications

• 1-3 years of experience as an SDR or BDR, preferably in a B2B SaaS environment.
• Proven track record of exceeding lead generation quotas.
• Excellent communication skills in English; proficiency in Indian languages is a plus.
• Passion for sports and fitness.

Responsibilities

• Research and identify potential B2B partners across the sports ecosystem.
• Execute multi-channel outreach strategies to generate interest.
• Conduct qualification calls to ensure leads are sales-ready.
• Deliver demo presentations of the Playo platform.
• Schedule qualified meetings for the Business Development Team.
• Track and manage sales activities in the CRM.

Skills

Cold calling

Lead generation

CRM management

Communication skills

Interpersonal skills

Organizational skills

Time management

Education

Bachelor's degree in Business, Marketing, or a related field

Tools

Salesforce

HubSpot

Job description

As an SDR at Playo, you will be on the front lines of our growth strategy, responsible for identifying and engaging with potential B2B partners across various segments of the sports and fitness ecosystem. This role is crucial for generating new business opportunities and laying the groundwork for our sales team to close deals. As an inside SDR, you will be responsible for sourcing and profiling outbound leads for Playo’s business team. You will work closely with the sales and marketing teams to achieve Playo’s revenue goals. If you’re passionate about sports, love connecting with people, and thrive in a fast‑paced environment, this is the perfect role for you!

Work Responsibilities

• Lead Generation & Prospecting: Research and identify potential B2B partners including sports academies, fitness centers, corporate organizations, sports event organizers, residential communities, and other relevant entities that can benefit from Playo's platform and services across various cities.
• Outbound Engagement: Execute multi‑channel outreach strategies (email, LinkedIn, cold calls, WhatsApp, etc.) to initiate conversations with key decision‑makers and generate interest in Playo.
• Qualification: Conduct thorough qualification calls to understand prospect needs, challenges, and alignment with Playo's offerings, ensuring leads are sales‑ready.
• Demo Presentation: Deliver engaging and effective demo presentations of the Playo platform to prospects showing how the platform works and how it can benefit them.
• Appointment Setting: Successfully schedule qualified meetings for the Business Development Team.
• CRM Management: Accurately track and manage all sales activities, prospect interactions, and pipeline progress in our CRM system.
• Market Intelligence: Gather insights on market trends, competitor activities, and potential new business avenues to inform sales and product strategies.
• Collaboration: Work closely with the Sales, Marketing, and Product teams to optimize outreach strategies, refine messaging, and ensure a seamless handoff of qualified leads.
• Continuous Improvement: Continuously learn and adapt best practices in sales development, actively seeking feedback and refining your approach.

Candidate Qualifications

• 1‑3 years of experience in cold calling and prospecting as a Sales Development Representative (SDR) or Business Development Representative (BDR) role, preferably in a B2B SaaS or technology environment.
• Proven track record of consistently exceeding lead generation and meeting setting quotas.
• Excellent written and verbal communication skills in English. Proficiency in other Indian languages (especially Hindi, Kannada, Tamil, Telugu) is a plus.
• Strong interpersonal skills with the ability to build rapport and engage with diverse personalities.
• Highly organized and detail‑oriented with strong time management skills.
• Self‑starter with a proactive and tenacious approach to prospecting and outreach.
• Ability to understand complex product offerings and articulate value propositions clearly and concisely.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and sales engagement tools (e.g., SalesLoft, Outreach.io).
• Passion for sports and fitness is a significant advantage – you understand our users and potential partners!
• Bachelor's degree in Business, Marketing, or a related field preferred.

Next Steps

Believe you have what it takes to join us on the playfield? If so, drop us an email indicating “SDR” in the subject line with your resume to [e-mail]. We would really appreciate if you could articulate why you believe you are best suited for this!

Seniority level

Entry level

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Technology, Information and Internet