Role Summary
The Sales Coordinator will be responsible for driving enrolments and revenue for EPCPROMAN Academy's training courses. The role covers lead generation, enquiry handling, follow-ups, conversion, corporate proposals, fee collection and CRM reporting, working closely with the Head Training Centre and the training operations team.
Key Responsibilities
1. Lead Generation & Database Building
- Build and maintain a prospect database of individuals, EPC contractors, fabricators, consultants and engineering colleges across India, UAE and GCC.
- Research target companies and identify the right contacts (engineering managers, piping/construction leads, HR/L&D heads).
- Generate leads through LinkedIn, email campaigns, job portals, industry groups, referrals and past participants.
2. Enquiry Handling & Conversion
- Respond promptly to all course enquiries received by phone, email, WhatsApp, website and social media.
- Explain course content, schedules, fees, certification and benefits clearly to prospective participants.
- Follow up consistently until each enquiry is converted to an enrolment or closed with a reason.
- Convert free workshop and webinar attendees into paid course participants.
3. Corporate Training Sales Support
- Identify corporate training needs and coordinate with the Head Training Centre on customised programmes.
- Prepare quotations, proposals and training offers for corporate clients.
- Follow up on proposals, purchase orders and confirmations.
4. Campaigns, Workshops & Webinars
- Send course announcements, mailers and newsletters from the training email account.
- Manage registrations for free workshops, webinars and seminars, including reminders and joining links.
- Coordinate with the marketing team on brochures, social media posts and course promotions.
5. Enrolment & Batch Coordination
- Complete participant registration, documentation and enrolment confirmation.
- Coordinate with the training operations team on batch schedules, participant lists and joining instructions.
- Ensure every confirmed participant receives course details, login access and pre-training information.
6. Fee Collection & Documentation
- Issue fee details and payment links, and follow up on pending payments.
- Coordinate with accounts for invoices, receipts and collection records.
- Ensure no participant attends a paid course without payment confirmation or approved terms.
7. CRM, Reporting & Post-Training Follow-up
- Update all leads, follow-ups and enrolments in the CRM or tracker daily.
- Share weekly reports on enquiries, conversions, revenue, collections and pipeline.
- Collect participant feedback and testimonials, and promote advanced courses to past participants.
- Pass on software sales leads from training participants to the EPCPROMAN sales team.
Key Performance Indicators (KPIs)
- Monthly enrolment and training revenue against target
- Number of qualified leads generated
- Enquiry-to-enrolment conversion rate
- Response time to enquiries (target: same working day)
- Workshop/webinar attendee conversion to paid courses
- Fee collection within agreed timelines
- CRM data accuracy and timely reporting
Skills & Competencies
- Excellent spoken and written English; Hindi is an advantage
- Confident telephone and email communication with a persuasive, customer-friendly approach
- Strong follow-up discipline and target orientation
- Organised, detail-oriented and able to handle multiple batches and enquiries at once
- Proficiency in MS Excel, email, CRM tools, LinkedIn and WhatsApp Business
- Ability to work with international clients across time zones (UAE/GCC)