Sales Coordinator (Sales MIS & HO Coordination)

Indogulf Cropsciences; New Delhi; On-site; INR 350,000 - 520,000; Full time

Job summary

Indogulf Cropsciences at Head Office in Delhi is seeking a Sales Coordinator for Sales MIS & HO Coordination. You will bridge the HO Sales & Marketing team with field sales, consolidating data and preparing MIS reports.

The role requires strong Excel skills, attention to detail and good communication to ensure timely flow of information and action points. Ideal candidates have 2–5 years in Sales Coordination or MIS, and experience in agrochemical or similar distribution-driven sectors will be an

Qualifications

• Graduate in any discipline.
• 2–5 years of relevant experience in Sales Coordination or MIS.
• Strong Excel/MIS skills.
• Experience in agrochemical, fertilizer or FMCG distribution is a plus.

Responsibilities

• Coordinate with regional/state/area sales teams for updates and requirements.
• Prepare daily/weekly/monthly Sales MIS and dashboards.
• Maintain target vs. achievement reports by region, state, and product.
• Act as a liaison between HO, field sales, and internal departments.
• Support sales reviews and management reporting.

Skills

Excel

MIS

Communication

Follow-up

Education

Graduate in any discipline

MBA/PGDM in Sales & Marketing

Tools

MS Excel

Job description

Sales Coordinator Sales MIS & HO Coordination

Department: Sales & Marketing
Location: Head Office
Reporting To: Head – Sales / VP – Sales & Marketing
Experience: 2–5 Years
Industry Preference: Agrochemical / Fertilizer / Crop Protection / FMCG / Manufacturing
Employment Type: Full-Time

1. Role Purpose

The Sales Coordinator will act as an effective coordination link between the Head Office Sales & Marketing team, field sales team and other internal departments. The role will be responsible for collecting, consolidating and analysing sales-related information, preparing MIS and reports, following up on action points, and ensuring smooth communication and execution between the HO and field teams.

The position requires strong Excel/MIS skills, attention to detail, follow-up ability and good communication skills.

2. Key Responsibilities

A. Sales & Marketing Coordination

• Coordinate regularly with Regional/State/Area Sales teams for sales-related updates and requirements.
• Collect daily/weekly/monthly sales data from field teams and consolidate the same at HO.
• Coordinate with Sales/Marketing teams regarding targets, achievements, schemes, promotions, dealer/distributor information and market activities.
• Follow up with field teams for pending reports, data and action points.
• Maintain regular communication with sales personnel and ensure timely flow of information from HO to field and vice versa.
• Support the Sales/Marketing team in preparing presentations, review reports and business updates.

B. MIS & Excel Responsibilities

• Prepare and maintain daily, weekly and monthly Sales MIS.
• Maintain target vs. achievement reports by:
• Region
• State
• Territory
• Product
• Salesperson
• Distributor/Dealer, wherever required
• Prepare sales trend and performance reports.
• Track primary/secondary sales and other relevant sales parameters.
• Prepare management dashboards and review reports.
• Maintain various trackers related to sales activities, targets, expenses, schemes and pending actions.
• Ensure accuracy and timely updating of databases and MIS.
• Identify data gaps, inconsistencies and unusual variations and highlight them to the reporting manager.

C. Internal Team Coordination

• Coordinate with Accounts, Logistics, Supply Chain, Warehouse, HR, Regulatory and other HO functions wherever required for sales-related activities.
• Follow up on pending requirements and ensure closure within defined timelines.
• Coordinate internal meetings and maintain action-point trackers.
• Prepare minutes/action points of relevant meetings and follow up for closure.
• Support the Sales/Marketing team in resolving day-to-day operational issues.

D. Sales Review & Management Support

• Support preparation of monthly/quarterly sales review presentations.
• Provide accurate data and analysis for management reviews.
• Track agreed action points and follow up with concerned team members.
• Assist senior management in obtaining timely information from field teams.
• Maintain confidentiality of sales, customer, pricing and business information.

3. Excel Skills – Mandatory

The candidate should have good working knowledge of MS Excel.

Expected skills include:

• VLOOKUP / XLOOKUP
• SUMIF / SUMIFS
• COUNTIF / COUNTIFS
• IF / nested IF
• Pivot Tables
• Pivot Charts
• Conditional Formatting
• Data Validation
• Sorting & Filtering
• Remove Duplicates
• Text and Date functions
• Basic data cleaning
• MIS preparation
• Dashboard preparation
• Basic Excel charts and visualization

Preference: Candidates who can independently convert raw sales data into meaningful MIS and management reports.

4. Role Play / Internal Coordination

The candidate should be comfortable acting as a coordination point between different stakeholders.

Typical role situations may include:

• Following up with a Sales Manager for pending sales data.
• Coordinating with Accounts regarding sales-related outstanding information.
• Following up with Logistics regarding dispatch status.
• Explaining an HO report/template to field personnel.
• Collecting and consolidating inputs from multiple regions.
• Identifying discrepancies in data and getting them corrected.
• Coordinating with internal teams until an issue is closed.

The candidate should therefore have a proactive follow-up approach rather than merely forwarding emails/messages.

5. Key Competencies

• Strong coordination and follow-up skills
• Good communication skills
• Strong Excel/MIS capability
• Numerical and analytical ability
• Attention to detail
• Ownership and accountability
• Ability to work with multiple stakeholders
• Good time management
• Problem-solving approach
• Ability to work under deadlines
• Professional email and report-writing skills
• Ability to handle repetitive data work without compromising accuracy

6. Qualification

Essential:

• Graduate in any discipline.

Preferred:

• MBA/PGDM in Sales & Marketing / Business Administration
• Candidates with experience in Sales MIS / Sales Coordination / Business Coordination will be preferred.

7. Experience

2–5 years of relevant experience in:

• Sales Coordination
• Sales MIS
• Business Coordination
• Sales Operations
• Commercial Coordination
• MIS Executive
• Sales Support

Experience in agrochemical, fertilizer, crop protection, FMCG or other distribution-driven industries will be an added advantage.

8. Key Performance Indicators (KPIs)

The performance of the position may be measured on:

1. Timely submission of Sales MIS.
2. Accuracy of sales reports and data.
3. Timely follow-up and closure of action points.
4. Accuracy of target vs. achievement reporting.
5. Responsiveness to Sales/Marketing and HO teams.
6. Timely preparation of management reports.
7. Reduction in pending/incorrect data.
8. Quality and usefulness of MIS/dashboard reports.
9. Coordination effectiveness across internal departments.

9. Ideal Candidate Profile

The ideal candidate should be someone who is strong in Excel and comfortable coordinating with people.