Lead Sales Coordinator / Sales Coordinator

Vrinda Global; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Vrinda Global in Bandra, Mumbai, is seeking a Sr. Sales Coordinator with 10 years of experience in sales coordination within industrial or B2B environments.

The role focuses on managing sales operations across zones, coordinating with factory, logistics, and finance, handling tenders, KYC, and credit processes, and ensuring accurate documentation and timely follow-ups for orders, dispatches, and payments. Your responsibilities require strong communication, ERP/CRM proficiency, and an ownership

Qualifications

• Strong industry understanding of petrochemical products, clients, and market practices.
• Hands-on experience in tender coordination, KYC monitoring, and credit control processes.
• Advanced communication and coordination skills to handle multi-zone teams and clients.
• Proficiency in ERP/CRM systems for documentation, order processing, and reporting.
• Capability to generate MIS reports, analyze data, and support sales management with insights.

Responsibilities

• Maintain proper control over all customers with updated records and communication logs.
• Monitor and record sales visits and oversee Sales Managers across zones.
• Coordinate with factory, logistics, and finance teams for dispatches and documentation.
• Ensure timely order processing, delivery timelines, and post-order support.
• Prepare and manage quotations, proforma invoices, and customer communications.

Skills

Tender coordination

KYC monitoring

Credit control

ERP/CRM usage

MIS reporting/data analysis

Client handling & coordination

Tools

ERP/CRM software

Job description

JOB DESCRIPTION- Sr. Sales Coordinator

Designation

Sr. Sales Coordinator

Reporting to

CMD

Location

Bandra, Mumbai

Experience

10 years of relevant experience in sales coordination, preferably in industrial or B2B environments

Qualification

Industry Type
Work done till the date.
Petrochemicals, Chemicals, Oil & Gas, Paints & Coatings, Industrial
Manufacturing, Engineering Products, Lubricants Grease, Bulk
&
Pharmaceuticals (APIs), Industrial FMCG (B2B), Logistics & Supply Chain

(industrial focus)
Functional Area

Sales & Marketing

Special Requirement

Strong industry understanding of petrochemical products, clients, and market practices.
Hands-on experience in tender coordination, KYC monitoring,
and credit control processes.
Advanced communication and coordination skills to handle
multi-zone teams and clients.
Proficiency in ERP/CRM systems for documentation, order
processing, and reporting.
Capability to generate MIS reports, analyze data, and support
sales management with insights.
Process-oriented approach, with adherence to documentation
and compliance standards.
Flexible and responsive, available beyond office hours if needed
for sales execution or client issues.
Ownership mindset, acting as a reliable support system between
sales, factory, logistics, and finance teams.

Job Objective:

To efficiently manage and coordinate sales operations across all zones and verticals, ensuring
accuracy in documentation, timely internal and external communication, client follow-ups, and
support for order execution, dispatches, and payment follow-ups. This role is critical to enabling
seamless backend sales support in a high-volume, compliance-driven petrochemical environment.

Key Responsibilities:

Core Focus Areas (Key Highlights)

1. 1. Maintain proper control over all existing, regular, and irregular customers with updated records and communication logs.
2. 2. Monitor and record sales visits Maintain thorough oversight of all Sales Managers operating within your assigned areacategorized product-wise, segment-wise, and zone-wisewith complete understanding of competitive products, pricing strategies, policies, and product specifications.
3. 3. Reach out directly to customers for clarifications, follow-ups, KYC, feedback, and credit-related communications.
4. 4. Ensure monthly KYC completion for all active customers to support credit monitoring, internal risk reviews, and finance compliance.
5. 5. Ensure that all sales verticals follow the assigned work format and remain fully answerable/accountable for their tasksoperational readiness 24/7 as required.

Sales Coordination & Documentation

Generate new sales leads through direct enquiries, referrals, and follow-up on inbound leads.
Prepare and send quotations, Proforma invoices, and commercial offers in line with the
approved pricing.
Review and process customer orders as per the quotation and submitted
technical/commercial documents.
Send official Order Acceptances and Order Acknowledgements with clear delivery
timelines.
Ensure proper filing and storage (both digital and hard copy) of all sales documentation for
audit and retrieval purposes.

Reporting & MIS

• Sales activities zone-wise
• Pending orders and dispatch status
• Lead conversion reports
• MIS on payments, quotations, and outstanding KYC
• Maintain structured and updated customer data (financial and non-financial) for regular MIS use.

Internal Coordination

Coordinate daily with:

• Factory Managers for production schedules and readiness
• Sales Heads and Zonal Teams for updates and new enquiries
• Logistics Team for dispatches and documentation
• Ensure timely dispatch planning, documentation release, and client updates.
• Act as the central point of communication between departments for any pre- or post-order issues.

Client Handling & Support

Follow up with customers for dispatch-related formalities, confirmations, and
documentation.
Manage pre-dispatch formalities (e.g., road permits, GST details) and post-dispatch follow-ups (e.g., GRs, PODs).
Maintain clear communication with clients on expected delivery timelines and ensure service
satisfaction.

Tender & Market Support

Assist with preparation of tender-related documents, client forms, declarations, and
certifications.
Track competitive pricing, market trends, and new product demands in your assigned
regions.
Support regional/global sales efforts through coordinated administrative support and
document control.

Payment Follow-up & Credit Monitoring

Follow up for payments in line with credit terms agreed upon with clients.
Flag overdue accounts to Sales Heads and Finance for further action.
Ensure proper documentation of all client communication related to collections.