Executive/Sr Executive SFE Emerging Market

Hetero; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Hetero is seeking an SFA Manager for emerging markets to drive automation and efficiency across sales operations. The role focuses on implementing SFA, integrating CRM tools, and delivering data-driven insights to leadership.

You will lead training, promote user adoption, and streamline processes with cross-functional collaboration, leveraging Excel and Power BI for reporting and dashboards.

Qualifications

• Experience with SFA, CRM, SFE, or Commercial Excellence.
• Hands-on with CRM/SFA platforms and sales automation.
• Dashboard creation, MIS, sales analytics and performance reporting.
• Knowledge of sales processes, field-force productivity and KPI tracking.
• Experience in CRM implementation, system enhancement and user adoption.
• Training and change management for sales teams.
• Strong Excel and Power BI / data analytics skills.

Responsibilities

• Develop and implement SFA strategy and tools for emerging markets.
• Align SFA tools with sales strategy and optimize workflows.
• Integrate CRM and digital tools to improve sales tracking.
• Oversee data collection, accuracy, and reporting in SFA systems.
• Provide insights from data analytics to guide decisions.
• Train sales teams and drive adoption of automation.
• Identify bottlenecks and collaborate with IT/marketing/finance to automate processes.

Skills

Sales Force Automation

CRM

Sales analytics

KPI tracking

Excel

Power BI

Change management

Tools

CRM platforms

SFA tools

Job description

Role & responsibilities

The SFA (Sales Force Automation) Manager for Emerging Markets plays a crucial role in driving sales efficiency, process automation, and technology adoption. Their responsibilities typically include:

1. Sales Force Automation (SFA) Strategy & Implementation

• Develop and implement SFA tools tailored to the needs of emerging markets.
• Ensure alignment of SFA tools with the overall sales and business strategy.
• Optimize sales workflows and processes to enhance efficiency and effectiveness.
• Lead the integration of CRM and other digital tools to improve sales tracking.

2. Data Management & Reporting

• Oversee data collection, accuracy, and integrity within SFA systems.
• Generate and analyze sales performance reports and dashboards.
• Provide insights based on data analytics to drive business decisions.
• Ensure compliance with data security and regulatory requirements.

3. Training & Change Management

• Train sales teams on the proper use of SFA tools and best practices.
• Drive adoption of automation tools and address resistance to change.
• Develop training materials and conduct workshops/webinars for sales teams.
• Provide ongoing support and enhancements based on feedback.

4. Process Improvement & Optimization

• Identify bottlenecks in sales operations and recommend process improvements.
• Work with cross-functional teams (IT, marketing, finance) to optimize automation tools.
• Implement AI and analytics-driven enhancements to improve forecasting and sales productivity.

5. Market-Specific Customization

• Adapt SFA solutions to the unique needs of emerging markets.
• Address challenges related to connectivity, infrastructure, and local regulations.
• Customize reporting and dashboards to reflect regional market trends and sales dynamics.

6. Vendor & Stakeholder Management

• Collaborate with technology providers to enhance SFA capabilities.
• Work with sales leadership to understand evolving business requirements.
• Liaise with IT teams to ensure system integrations and security compliance.

7. Performance Monitoring & Continuous Improvement

• Track KPIs such as adoption rates, sales conversion improvements, and ROI.
• Drive continuous enhancements to ensure that automation solutions remain relevant

Preferred candidate profile

• Experience in Sales Force Automation (SFA), CRM, Sales Force Effectiveness (SFE), or Commercial Excellence
• Experience: 815 years
• Strong hands-on experience with CRM/SFA platforms and sales automation
• Experience in dashboard creation, MIS, sales analytics and performance reporting
• Good knowledge of sales processes, field-force productivity and KPI tracking
• Experience in CRM implementation, system enhancement and user adoption
• Should have handled training and change management for sales teams
• Strong Excel / Power BI / data analytics skills