Sales & Business Development Manager

Vedha Entech India; Hyderabad; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Vedha Entech India seeks a dynamic sales professional to expand its Transformer Enclosure and Sheet Metal Cabinets business across India and international markets, with a focus on the USA. You will drive acquisition of transformer manufacturers, EPCs, electrical contractors, distributors and systems integrators, building strategic accounts and managing technical-commercial proposals.

The role requires 5–10 years in B2B industrial/electrical equipment sales and exposure to export/USA markets,

Qualifications

• 5–10 years in B2B industrial/electrical equipment sales.
• Experience in transformers, electrical enclosures, sheet-metal products, switchgear or related engineered products.
• Export/USA market exposure preferred.

Responsibilities

• Develop domestic & international market opportunities in India and USA.
• Identify and develop customers including transformer manufacturers, EPCs, electrical contractors and distributors.
• Generate leads and maintain a healthy sales pipeline through direct marketing, visits, exhibitions and referrals.
• Understand customer requirements for enclosures/cabinets (dimensions, materials, cooling, NEMA/IP) and assist in solution design.

Job description

Job Objective:

To develop and expand Vedha Entech's Transformer Enclosure and Sheet metal Cabinets (viz., Junction boxes, NEMA Enclosures) business across India and international markets, particularly the USA, by acquiring new customers, developing strategic accounts, managing technical-commercial proposals and achieving sustainable sales growth.

Key Duties & Responsibilities

1. Domestic & International Market Development Develop sales opportunities across India and overseas markets, with specific focus on the USA.
2. Customer Acquisition Identify and develop customers including transformer manufacturers, OEMs, EPC contractors, electrical companies, distributors and system integrators.
3. Lead Generation & Sales Pipeline Generate new leads through direct marketing, customer visits, industry networks, exhibitions, digital platforms and referrals, and maintain a healthy sales pipeline.
4. Technical Sales – Understand customer requirements for transformer enclosures/cabinets, including dimensions, materials, cooling arrangements, NEMA/IP requirements, corrosion protection and customized designs.
5. RFQ & Quotation Management – Review customer drawings and specifications, coordinate with Engineering/Production, prepare competitive technical-commercial quotations and ensure timely submission.
6. Domestic Customer Management – Develop strong relationships with transformer manufacturers, EPC companies, electrical contractors and industrial customers in India and generate repeat business.
7. USA & Export Business Development – Identify U.S. customers and OEM opportunities, develop distributor/partner networks and support customer-specific technical and commercial requirements.
8. Standards & Compliance – Coordinate with Engineering and Quality teams to address applicable customer, Indian and international standards, including NEMA/UL requirements where applicable.
9. Commercial Negotiations – Negotiate pricing, payment terms, delivery schedules and commercial conditions while achieving targeted sales margins.
10. Order & Delivery Coordination – Coordinate with Engineering, Production, Quality, Logistics and Finance to ensure orders are executed and delivered as committed.
11. Market & Competitor Analysis – Monitor market trends, competitor pricing, customer requirements and identify new applications and business opportunities.
12. Customer Visits & Exhibitions – Conduct customer visits and participate in domestic and international exhibitions, technical meetings and business-development activities.
13. Sales Targets – Achieve assigned monthly, quarterly and annual sales targets for domestic and export business.
14. MIS & Management Reporting – Maintain sales forecasts, enquiry/quotation status, order pipeline, customer database, sales performance and regular management reports.
15. New Product Development Support – Work closely with customers and Engineering to identify new transformer enclosure requirements and support development of customized and value-added products.

Key Performance Areas (KPIs)

• Domestic sales revenue and growth
• USA/export sales revenue and growth
• New customers acquired
• RFQ-to-order conversion ratio
• Order book/pipeline value
• Gross margin achieved
• Repeat customer business
• New markets/distributors developed
• Customer payment/collection performance
• Customer satisfaction and retention

Preferred candidate profile

Recommended experience: 5–10 years in B2B industrial/electrical equipment sales, preferably with experience in transformers, electrical enclosures, sheet-metal products, switchgear, power equipment or related engineered products, with export/USA market exposure preferred.