Sales & Business Development

GEECELL Innovations Private Limited; India; On-site; INR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Performance-based incentives

Exposure to growing consumer durables

Job summary

GEECELL Innovations Private Limited (GIPL) seeks an experienced Area Sales Manager to lead sales and market development for Sharp Home Appliances in Tamil Nadu. You will drive distributor and retail network expansion, manage channel partners, and ensure strong product visibility and promotional execution.

The role requires 3–7 years in sales, strong negotiation and relationship skills, and willingness to travel across Tamil Nadu.

Qualifications

• 3–7 years of experience in sales / channel sales / consumer durables / home appliances.
• Experience in handling distributors, dealers and retail networks.
• Experience in home appliances, consumer electronics, electrical products or FMCG will be an advantage.
• Strong knowledge of the Tamil Nadu retail and distribution market.
• Proven track record of achieving sales targets.
• Strong dealer and distributor relationship-management skills.
• Excellent negotiation, communication and presentation skills.
• Strong market-development and business-development abilities.
• Willingness to travel extensively across Tamil Nadu.
• Valid driving licence preferred.

Responsibilities

• Drive sales of Sharp Home Appliances across the assigned territory in Tamil Nadu.
• Achieve monthly, quarterly and annual sales targets.
• Develop and expand the distributor, dealer and retail network.
• Identify new business opportunities and appoint suitable channel partners.
• Maintain strong relationships with distributors, dealers, retailers and key accounts.
• Conduct regular market visits and monitor market conditions.
• Ensure adequate product availability across the assigned territory.
• Monitor distributor and dealer stock levels and coordinate replenishment.
• Improve product visibility, merchandising and brand presence at retail outlets.
• Ensure proper execution of promotional schemes, offers and sales campaigns.
• Track competitor activities, pricing, products and market strategies.
• Work closely with distributors and retailers to improve product movement and sell-through.
• Conduct product presentations and training for dealers and sales teams.
• Identify underperforming outlets and develop action plans to improve sales.
• Manage sales leads and convert potential customers and business opportunities.
• Coordinate with internal teams for order processing, dispatch, logistics and customer requirements.
• Monitor outstanding payments and coordinate with distributors for timely collections.
• Prepare regular sales, market and competitor reports.
• Maintain accurate sales pipeline and customer information in the CRM.
• Participate in dealer meets, exhibitions, promotional activities and market development programs.
• Provide regular feedback to management regarding market trends and customer requirements.

Skills

Sales

Channel sales

Negotiation

Communication

Presentation

Market development

Travel willingness

Tools

MS Excel

CRM systems

Job description

Job Overview

GIPL is looking for an experienced and result-oriented Area Sales Manager (ASM) to drive the sales and market development of Sharp Home Appliances across Tamil Nadu.

The ASM will be responsible for achieving sales targets, expanding the dealer and retail network, managing channel partners, improving product visibility and developing strong relationships with distributors, dealers and key retailers across the assigned territory.

Key Responsibilities

• Drive sales of Sharp Home Appliances across the assigned territory in Tamil Nadu.
• Achieve monthly, quarterly and annual sales targets.
• Develop and expand the distributor, dealer and retail network.
• Identify new business opportunities and appoint suitable channel partners.
• Maintain strong relationships with distributors, dealers, retailers and key accounts.
• Conduct regular market visits and monitor market conditions.
• Ensure adequate product availability across the assigned territory.
• Monitor distributor and dealer stock levels and coordinate replenishment.
• Improve product visibility, merchandising and brand presence at retail outlets.
• Ensure proper execution of promotional schemes, offers and sales campaigns.
• Track competitor activities, pricing, products and market strategies.
• Work closely with distributors and retailers to improve product movement and sell-through.
• Conduct product presentations and training for dealers and sales teams.
• Identify underperforming outlets and develop action plans to improve sales.
• Manage sales leads and convert potential customers and business opportunities.
• Coordinate with internal teams for order processing, dispatch, logistics and customer requirements.
• Monitor outstanding payments and coordinate with distributors for timely collections.
• Prepare regular sales, market and competitor reports.
• Maintain accurate sales pipeline and customer information in the CRM.
• Participate in dealer meets, exhibitions, promotional activities and market development programs.
• Provide regular feedback to management regarding market trends and customer requirements.

Territory Coverage

The ASM will be responsible for developing the Tamil Nadu market, with regular travel across assigned cities, districts and retail markets.

Candidates with strong knowledge of the Tamil Nadu consumer durables / home appliances dealer network will be preferred.

Candidate Profile

• 3–7 years of experience in sales / channel sales / consumer durables / home appliances.
• Experience in handling distributors, dealers and retail networks is highly preferred.
• Experience in home appliances, consumer electronics, electrical products or FMCG will be an advantage.
• Strong knowledge of the Tamil Nadu retail and distribution market.
• Proven track record of achieving sales targets.
• Strong dealer and distributor relationship-management skills.
• Excellent negotiation, communication and presentation skills.
• Strong market-development and business-development abilities.
• Good knowledge of MS Excel and CRM systems.
• Target-oriented, energetic and self-motivated.
• Willingness to travel extensively across Tamil Nadu.
• Valid driving licence preferred.

Key Performance Indicators

• Distributor and dealer network expansion
• Primary and secondary sales growth
• Retail outlet coverage
• Product availability and stock movement
• New dealer acquisition
• Market share and territory growth
• Product visibility and merchandising
• Dealer productivity and relationship management

What We Offer

• Opportunity to work with the Sharp Home Appliances brand.
• Responsible role in developing the Tamil Nadu market.
• Performance-based incentives.
• Exposure to a growing consumer appliances business.
• Opportunity to build a strong network across the Tamil Nadu retail and distribution ecosystem.

Join the Team

If you are an experienced consumer durable sales professional with strong Tamil Nadu market knowledge and a proven ability to build dealer networks and deliver sales targets, we would like to hear from you.

GEECELL Innovations Private Limited (GIPL)
The Aftersales Experts