Senior Area Sales Manager

ApTask; Chennai District; On-site; INR 1,000,000 - 1,400,000; Full time

Job summary

ApTask is seeking a Senior ASM to lead the Tamil Nadu region with a hands-on, on-ground approach across all markets, distributors and the field team.

The role requires 6–9 years in FMCG field sales and a proven track record of owning a full territory. In-market leadership and Tamil/English language proficiency are essential. The incumbent will operate predominantly in-market across the state.

Qualifications

• 6–9 years in FMCG field sales with full territory ownership.
• ASM experience preferred.
• Deep knowledge of Tamil Nadu trade and distributor landscape.
• Fluent in Tamil; working proficiency in English.

Responsibilities

• Own primary and secondary sales delivery for the entire Tamil Nadu region.
• Coach field sales team across all territories in the state.
• Build and strengthen distributor relationships — coverage, service levels, stock health and discipline.
• Drive productive distribution, outlet throughput, range selling and on-shelf availability.
• Identify growth opportunities in underdeveloped and new markets within the state.
• Track primary/secondary sales, stock ageing, collections and claims regularly.
• Execute trade schemes and activities with clear commercial rationale and follow-through.
• Coordinate with Marketing, SupplyChain and Sales Operations to convert plans into market action.

Skills

Field sales leadership

Distributor management

Tamil Nadu market knowledge

Tamil language

English proficiency

In-market presence

Job description

The SeniorASM will be responsible for the entireTamil Nadu region— not a layer of state leadership, but a hands-on, on-ground charge covering all markets, distributors and the field team across the state. This is an execution-first role for someone who wants to run a full region personally rather than manage through additional layers.

Key responsibilities

• Own primaryand secondary sales delivery for the entire Tamil Nadu region.
• Manage and directly coach the field sales team (Sales Officers/ TSIs) acrossall territories in the state.
• Build and strengthen distributor relationships — coverage, service levels, stockhealth and commercial discipline.
• Drive productive distribution, outlet throughput, range selling and on-shelf availability.
• Identify and act on growth opportunities in underdeveloped and new marketswithin the state.
• Track and review primary/secondary sales, stock ageing,collections and claimson a regular cadence.
• Execute trade schemes and activities with clear commercial rationale and follow-through.
• Coordinate with Marketing, SupplyChain and Sales Operations to convert plans into marketaction.

Candidate profile

• 6–9 years in FMCG field sales,with proven ownership of a full territory or region.
• Someone with min years’experience as ASM
• Strong workingknowledge of Tamil Nadu's generaltrade and distributor landscape; fluency in Tamil and working proficiency in English.
• Hands-on, on-the-ground operator — comfortable being in marketmost of the time ratherthan running the business remotely.
• Track record of growingdistribution or turningaround a weak territory, not just maintaining an existing one.