Sales Associate

Cashlink Global Systems; Chennai District; On-site; INR 300,000 - 420,000; Full time

Job summary

Cashlink Global Systems in Chennai is seeking a proactive Sales Associate to support our Sales & Marketing team. The role focuses on global lead generation, sales support, customer follow-ups, and marketing activities to fuel international growth.

You will drive lead-generation across the Indian Subcontinent, Africa, Southeast Asia, and the Middle East, coordinating with Content and Technical teams to prepare proposals, presentations, and marketing collateral while maintaining strong client

Qualifications

• Bachelor's degree or equivalent required.
• Experience in Inside Sales, Lead Generation, or Business Development.
• Familiar with international markets & B2B sales.
• Excellent English communication.
• Proficient with LinkedIn, MS Office, and online research.

Responsibilities

• Global lead generation and sales support across international markets.
• Prepare proposals, presentations, and customer documents.
• Coordinate with Content and Technical teams.
• Maintain lead databases and follow-up with prospects.
• Develop marketing collateral and social posts.

Skills

English communication

Interpersonal skills

Coordination

Lead generation

B2B sales

Microsoft Office

LinkedIn prospecting

Telecalling

Market research

Education

Bachelor's degree

B.E./B.Tech

BBA

MBA

Tools

LinkedIn

CRM

PowerPoint

Excel

Job description

Sales Associate

Location: [Chennai / Location]
Experience: 1-2 Years
Employment Type: Full-time
Department: Sales & Marketing

About the Role

We are looking for a motivated and proactive Sales Associate to support our Sales & Business Development team. The role will primarily focus on global lead generation, sales support, customer follow-ups, and marketing activities.

The candidate will support lead-generation activities across international markets, with a key focus on the Indian Subcontinent, Africa, Southeast Asia, and the Middle East.

Key Responsibilities

1. Global Lead Generation & Sales Support

• Generate qualified B2B leads across international markets through LinkedIn, email campaigns, telecalling, online research, databases, industry portals, and other relevant channels.
• Focus lead-generation activities on the Indian Subcontinent, Africa, Southeast Asia, and Middle East markets.
• Identify potential customers, decision-makers, business opportunities, and relevant organizations within target markets.
• Research companies and key contacts to build targeted prospect lists.
• Initiate communication with prospects through LinkedIn, email, and telephone calls.
• Conduct regular follow-ups and maintain meaningful communication with prospects.
• Maintain and update the lead/prospect database and track lead status.
• Qualify leads and coordinate with the sales team for further engagement and opportunity development.
• Support the sales team in building a healthy international sales pipeline.

2. Sales Coordination & Documentation

• Assist the sales team with day-to-day sales activities and documentation.
• Prepare OPF (Order Processing Form) and other sales-related documents.
• Coordinate with the Content Team and Technical Team for preparation of proposals, presentations, questionnaires, and other customer documents.
• Assist in preparing information required for customer meetings, presentations, and business discussions.
• Maintain proper records of proposals, opportunities, follow-ups, and customer communications.

3. Marketing Activities

• Coordinate with the Content Writer and Graphic Designer to develop marketing materials.
• Support the preparation of company brochures, product presentations, PPTs, case studies, product flyers, and other marketing collateral.
• Coordinate and support regular LinkedIn posts and other digital marketing activities.
• Assist in developing market-specific content for different international regions.
• Support promotional campaigns, industry outreach, and other sales & marketing initiatives.
• Research market trends, companies, industries, and potential business opportunities to support sales and marketing activities.

Required Skills

• Excellent verbal and written English communication skills.
• Good interpersonal and coordination skills.
• Strong follow-up and organizational abilities.
• Basic understanding of B2B sales, lead generation, and international markets.
• Good working knowledge of LinkedIn, MS Office, PowerPoint, Excel, email communication, and online research.
• Comfortable with telecalling and communicating with international prospects.
• Ability to coordinate with multiple internal teams and manage tasks within deadlines.
• Proactive, self-motivated, and willing to learn.
• Good documentation and presentation skills.

Education

• Any Bachelor's Degree.
• B.E./B.Tech, BBA, B.Com, BBM, MBA, or equivalent qualifications are welcome.
• Additional certifications in Sales, Marketing, Digital Marketing, or Business Development will be an advantage.

Experience

1-2 years of experience in any of the following:

• Inside Sales
• Lead Generation
• Business Development
• Sales Coordination
• B2B Sales
• Sales & Marketing

Experience in international lead generation or B2B technology/IT sales will be an added advantage.

Language Skills

• Fluent English communication is mandatory.
• Knowledge of an additional language such as Hindi, French, Arabic, or any other foreign language will be an added advantage, particularly for international market development.

Preferred Candidate Profile

• Female candidates are preferred.
• Confident and comfortable with international calling, email communication, LinkedIn prospecting, and customer follow-ups.
• Interested in working with customers and prospects across different countries and cultures.
• Strong research and communication skills with the ability to identify new business opportunities.
• Good coordination and multitasking abilities.
• Willingness to learn and develop a career in International Sales, Business Development, and Marketing.
• Positive attitude with strong ownership, discipline, and follow-up skills.

Career Opportunity

This role provides hands-on exposure to Global B2B Sales, International Lead Generation, Business Development, and Marketing, with a specific focus on markets across the Indian Subcontinent, Africa, Southeast Asia, and the Middle East.