Sales Assistant

Congruent; Chennai District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Congruent is seeking an experienced Product / Solutions Marketing professional to drive messaging, positioning, and go-to-market for software products and technology solutions in the banking/fintech space.

The ideal candidate will bridge product, sales, and market teams to translate technical capabilities into compelling value propositions for enterprise customers and partners. Strong storytelling and cross-functional collaboration are essential.

Qualifications

• Experience marketing software products or technology solutions to enterprise customers.
• Ability to translate technical capabilities into customer value propositions.
• Strong cross-functional collaboration with product, sales, and leadership.
• Experience in banking/fintech domain preferred.
• Excellent written and verbal communication skills.

Responsibilities

• Own and drive product and solutions marketing strategy for software platforms in banking/fintech.
• Develop value propositions, positioning, and messaging for segments and personas.
• Collaborate with Product Management to translate capabilities into market narratives.
• Lead GTM planning and execution for launches and enhancements.
• Create marketing assets: pitches, briefs, whitepapers, case studies, site content, and sales enablement.
• Enable Sales and Business Development with collateral and competitive insights.
• Conduct market, customer, and competitive research to inform decisions.
• Coordinate with stakeholders to ensure consistent messaging.
• Support demand generation through thought leadership and campaigns.

Skills

Software product marketing

Solutions marketing

Go-to-market

Storytelling & content

Cross-functional collaboration

Tools

Advertising & content creation

Job description

Role Overview

We are looking for an experienced Product / Solutions Marketing professional with a strong background in software products or technology solutions, ideally within the banking or fintech ecosystem. The role will focus on positioning, messaging, go-to-market strategy, and driving adoption of complex technology offerings for enterprise and regulated customers.

The ideal candidate will be comfortable working at the intersection of product, sales, and market, translating technical capabilities into compelling value propositions for customers and partners.

Key Responsibilities

• Own and drive product and solutions marketing strategy for software products and platforms, with a focus on banking, fintech, or financial services customers
• Develop clear value propositions, positioning, and messaging tailored to different customer segments and buyer personas
• Partner closely with Product Management to understand product capabilities, roadmaps, and differentiators, and translate them into market-ready narratives
• Lead go-to-market (GTM) planning and execution for new product launches, enhancements, and solution releases
• Create and manage marketing assets such as pitch decks, solution briefs, whitepapers, case studies, website content, and sales enablement material
• Enable Sales and Business Development teams with strong collateral, competitive insights, and customer-facing narratives
• Conduct market, customer, and competitive research to inform positioning and messaging decisions
• Work with internal stakeholders across marketing, sales, partnerships, and leadership to ensure consistent and impactful communication
• Support demand generation efforts through thought leadership, campaigns, and industry engagement where required

Required Skills & Qualifications

• Strong experience in software product marketing or solutions marketing, preferably in B2B, enterprise, or platform-based products
• Prior experience in the banking, fintech, financial services, or payments domain is highly preferred
• Proven ability to market complex technology products or solutions to senior and technical stakeholders
• Strong storytelling, messaging, and content development skills
• Ability to translate technical features into business value and customer outcomes
• Experience working cross-functionally with product, sales, and leadership teams
• Excellent written and verbal communication skills

Nice to Have (Not Mandatory)

• Exposure to or experience in regulation, compliance, risk, or governance within financial services
• Understanding of regulatory frameworks impacting banks or fintechs (e.g., data privacy, security, financial regulations)
• Experience marketing products in highly regulated environments

What We re Looking For

• Strategic thinker with a strong execution mindset
• Comfortable operating in fast-paced, evolving product environments
• Customer-centric and market-driven approach
• Ability to influence without authority and work across teams