Sales and Marketing Team Lead

Kris International; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Kris International in Hyderabad seeks a Head of Sales, Marketing & Business Development to drive growth across wholesale and retail jewellery channels. The role partners directly with the Managing Director to translate strategy into execution in sales, marketing, customer relationships and business development.

This leadership position requires ownership, proactive problem solving, and delivering measurable results through structured sales processes and targeted campaigns.

Qualifications

• The candidate should exhibit strong leadership across sales, marketing and business development.
• Proven ability to grow wholesale and retail jewellery business.
• Excellent relationship management and strategic thinking.

Responsibilities

• Lead overall sales performance for wholesale and retail channels.
• Develop and grow the wholesale network and new dealer relationships.
• Set and achieve sales targets and monitor performance.
• Develop marketing activities that drive measurable results.
• Identify new markets and opportunities for business development.
• Coordinate with internal teams for timely fulfilment and customer satisfaction.
• Build strategic relationships with customers and partners.
• Drive repeat business and client engagement.

Skills

Leadership

Sales

Marketing

Business Development

Job description

About the job

JOB DESCRIPTION

HEAD SALES, MARKETING & BUSINESS DEVELOPMENT

Industry: Jewellery Wholesale & Retail Department: Sales, Marketing & Business Development Reports To: Managing Director / Owner Location: Banjara Hills, Hyderabad Employment Type: Full Time

1. POSITION OVERVIEW

The Head Sales, Marketing & Business Development will be responsible for driving the overall growth of the company's Wholesale and retail jewellery business.

The position will work directly with the Managing Director and will be responsible for translating management direction into execution across sales, marketing, customer relationships and business development.

This is a high-responsibility leadership position requiring a strong combination of:

Sales Leadership + Business Development + Marketing + Customer Relationship Management + Team Management + Execution

The expectation is not merely to receive instructions, but to understand the objective, take ownership, execute, follow up, solve problems and deliver measurable results.

2. PRIMARY OBJECTIVE

The primary objective of this position is to:

• Increase wholesale sales.
• Increase retail sales.
• Acquire new customers and wholesale accounts.
• Increase repeat business.
• Build strong customer relationships.
• Develop new markets and business opportunities.
• Improve sales team productivity.
• Strengthen the company's market presence.
• Develop effective marketing activities.
• Improve customer conversion.
• Increase average customer value.
• Build a strong and systematic sales process.
• Achieve agreed monthly and annual business targets.

Core Principle

Don't just report the problem. Take ownership of the result.

3. KEY RESPONSIBILITIES

A. SALES LEADERSHIP

The Head will be responsible for the overall performance of the company's sales function.

Wholesale Sales

• Develop and grow the wholesale customer network.
• Acquire new jewellery retailers and dealers.
• Increase sales from existing wholesale customers.
• Develop long-term dealer relationships.
• Identify new geographical markets.
• Develop customer-wise sales targets.
• Monitor customer-wise order frequency and value.
• Follow up quotations and pending orders.
• Coordinate with internal teams to ensure timely fulfilment.
• Develop strategies to increase repeat wholesale orders.
• Identify high-potential wholesale accounts and develop them into key accounts.

Retail Sales

• Set and achieve monthly, quarterly and annual retail sales targets.
• Monitor daily showroom sales.
• Monitor salesperson-wise performance.
• Improve customer conversion ratios.
• Increase average bill value.
• Develop upselling and cross-selling strategies.
• Ensure every serious customer enquiry is followed up.
• Identify lost sales and develop recovery strategies.
• Improve repeat customer sales.
• Develop VIP and high-value customer relationships.
• Monitor customer satisfaction.
• Personally handle important/high-value customers when required.
• Analyse sales trends and take corrective action.

4. BUSINESS DEVELOPMENT

The Head will be responsible for identifying and converting new business opportunities.

Responsibilities include:

• Identify new wholesale and retail markets.
• Identify potential dealers and retailers.
• Develop new customer acquisition channels.
• Build strategic business relationships.
• Develop institutional and corporate opportunities where relevant.
• Explore new geographical markets.
• Develop new sales channels.
• Identify opportunities for partnerships and collaborations.
• Study customer buying patterns.
• Identify emerging jewellery categories and trends.
• Develop plans for increasing market share.
• Continuously identify opportunities for revenue growth.

Key Question

The Head should continuously think:

“Where will the next 1 crore of business come from?”

5. MARKETING MANAGEMENT

The Head will be responsible for planning and executing marketing activities that generate measurable business results.

Marketing Responsibilities

• Develop monthly marketing plans.
• Coordinate digital marketing activities.
• Manage WhatsApp marketing initiatives.
• Coordinate social media campaigns.
• Develop product promotion campaigns.
• Coordinate catalogue and product photography requirements.
• Develop seasonal campaigns.
• Develop festival campaigns.
• Support new collection launches.
• Develop customer engagement campaigns.
• Coordinate local marketing activities.
• Monitor marketing expenditure.