Marketing Head

JITO; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

P SATYANARAYAN SONS PVT LTD Hyderabad is seeking a Marketing Manager to lead the class jewelry product portfolio, define opportunities, and implement new product development with strong GTM strategies. The role focuses on market insights, competitive analysis, and consumer messaging to strengthen brand position.

You will collaborate with internal teams to create effective selling materials, plan brand promotions, and participate in customer-facing events while managing regional initiatives and

Qualifications

• Lead market analysis to define opportunities within class jewelry.
• Define brand positioning and consumer messaging across portfolios.
• Manage existing and new product development with GTM plans.
• Collaborate with internal stakeholders to align promos and sales tools.
• Develop market research needs and translate insights into actions.

Responsibilities

• Identify and execute key product marketing elements for class jewelry.
• Lead new and optimized programs aligned with business strategy.
• Conduct market assessment and competitive analysis.
• Develop sales tools, catalogs, posters and consumer communications.
• Represent the brand at customer-facing events and showroom activations.

Skills

Market analysis

Brand positioning

Product portfolio management

Go-to-market strategies

Cross-functional leadership

Job description

P SATYANARAYAN SONS PVT LTD Hyderabad

Job Type: FullTimePermanent

Work Mode: Onsite

Experience: Management

Utilize market data to lead the class jewelry product portfolio including: defining opportunities, brand positioning, and implementation of new product development, existing product management, go-to-market strategies, programs, and consumer messaging.Understand the end consumer and the market opportunity by analyzing consumer insights, market trends, and evaluating existing product performance.Lead competitive discoveries to understand how the product portfolio compares to competitors in the market, and maintain any competitive comparison resource documents.Continuously evaluate and find opportunities to optimize go-to-market strategies (i.e. various consumer events) and selling materials/ tools within those strategies (i.e. catalog, posters, flyers, etc.) in collaboration with internal stakeholders.Assist in defining market research needs and executing research projects.Assist in providing creative direction for selling materials Develop informal research as needed including consumer or sales rep surveys and market research.Develop brand resource materials to be used internally including product resource documents with product differentiation, positioning, attributes, sales data, consumer information, etc. Participate in customer-facing events as a product expert and as a way to find opportunities to optimize the experience. Monitor fiscal year product category budget. Build relationships and create linkages across internal departments.Planning and roll out of brand promotions across all showrooms, Roll out of regional initiatives to creat brand awareness, Ensuring adherence at front end & execution as per guidelines laid by compliance of government regulation for every activation.

Responsibilities

The Marketing Manager will be responsible for the identification, development and execution of key product marketing elements specific to class jewelry products. This role will be focused on new and optimized product and programs that align with the overall business strategies: including market assessment/competitive analysis, identification of opportunities within the space, brand management, sales & internal tools development and education, and consumer marketing communications.