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Job Title: Sales & Marketing Head
Department: Sales & Marketing
Location: Kolkata, India
Reporting To: Vice President – Business Development
Industry: Manufacturing (Engineering)
Employment Type: Full-Time (Flexible Working Hours)
Compensation: ₹25 Lakhs per annum
Job Purpose
To drive business growth in the South American market by identifying new leads, converting them into customers, and expanding the business share from existing clients. This role acts as a vital link between the factory and international customers, ensuring seamless communication and service delivery.
Key Responsibilities
- Market Development & Lead Generation
- Conduct in-depth market research to identify potential clients and understand regional needs in South America.
- Develop strategies to mitigate aftermarket risks and generate new revenue streams.
- Evaluate new markets and customer segments, contributing to go-to-market strategies.
- Key Account Management
- Manage and nurture existing customer accounts to maximize their value.
- Respond to sales inquiries, aiming to optimize sales potential while delivering exceptional customer service.
- Develop and expand relationships with high-level management contacts to strengthen business ties.
- Provide clients with updates on new products or services to facilitate upselling opportunities.
- Prepare analytical reports on customer relationship progress and present findings to management.
- Support branding efforts through participation in campaigns and exhibitions.
- International Marketing Process Management
- Oversee the end-to-end international sales process, including acquisition, handling RFPs/RFIs, offer preparation, presentations, customer service, consultations, negotiations, and closures.
- Identify competitors, research customer needs, negotiate rates, and coordinate with the Product Development (PD) team.
- Export Documentation
- Maintain comprehensive export documentation, ensuring compliance with international trade regulations.
- Contribute to business growth by adding value in terms of revenue and business expansion.
- Factory Coordination
- Bridge the gap between the company and customers by ensuring effective communication.
- Ensure adherence to customer timelines from production to dispatch, managing the entire process efficiently.
- Implementation and Sustenance of Core Values
- Uphold and promote the core values of Crescent Foundry in all business dealings and internal interactions.
Key Decisions
- Identify and secure new markets and customers in South America.
- Allocate responsibilities and set target dates for various stakeholders and factory operations.
- Foster growth and development among team members within the department.
Qualifications & Skills- Education: Bachelor’s degree in Business Administration, International Business, Marketing, or a related field. An MBA is preferred.
- Experience: Minimum of 5 years in international sales and marketing, with a proven track record in lead generation, key account management, and export documentation, preferably within the manufacturing or engineering sector.
- Skills:
- Strong understanding of international trade regulations and export documentation processes.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in market research and analysis.
- Ability to coordinate with cross-functional teams and manage multiple stakeholders.
- Proficiency in MS Office and CRM software.
- Fluency in English.
Additional Information
- Travel: Willingness to travel internationally, especially within South America, as required.
- Working Hours: Flexible working hours to accommodate different time zones and client needs.
Seniority level
Seniority level
Mid-Senior level
Employment type
Job function
Job function
Marketing and SalesIndustries
Human Resources
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