Rural Sales Manager – West Region (Mumbai)

Kia India; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kia India is seeking a results-driven Rural Sales & Planning professional to analyze network coverage and TIV data, identify untapped rural markets, and shape annual business plans. You will drive partnerships with financiers, CSCs, and local stakeholders to expand Kia's rural footprint.

Key responsibilities include recruiting and training rural manpower, setting monthly targets, and maintaining dashboards for management reviews. Mumbai-based with relocation flexibility from Mumbai.

Qualifications

• 6–9 years of experience in passenger vehicle sales.
• Experience in rural market development.
• Willing to relocate to Mumbai.

Responsibilities

• Analyze Kia India network coverage and TIV sales data.
• Identify untapped rural markets with high potential and no Kia India network.
• Prepare annual business plans with targets and key strategies.
• Coordinate tie-ups with financiers and CSCs for rural markets.
• Recruit and train rural manpower; monitor monthly targets and performance.
• Maintain daily/weekly dashboards and ensure process adherence.

Skills

Rural sales

Data analysis

CRM usage

Tools

CRM system

Job description

- Analysis of Kia India Network coverage & TIV sales data

- Identifying untapped cities/towns/talukas/villages – having high potential, Significant TIV volume but No Kia India network available, no near future plans

- Customer demographic should be matching with Kia India customer profile

2. Business Plan Formation:

- Preparation of annual business plans, target volume & key strategy/ activities to achieve the business plans

- Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve

3. Strategic Tie-ups & BTL Events:

- Tie-up with leading financiers at local/ regional level for rural markets – MMFSL, NBFCs etc.

- Tie-up with Village Level Entrepreneurs/ CSC etc.

- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc

4. Rural Manpower (Dealer):

- Identification & finalization of Super-KEC requirement – Dealer-wise

- Recruitment of manpower as per requirement & Area allocation - Training of manpower on Kia India systems & processes

- Monthly target rolling for Super KECs for Bookings & Retails

- Daily performance monitoring, weekly review for non-performers/ low performers

- Reward & Recognition of manpower, highlighting Top performers, recognition by management

- Super KEC Skill Contest to identify the top talents, Recognition & Rewards

5. Key KPI’s:

- Achieve monthly/quarterly rural sales targets for the assigned region

- Drive retail performance through focused rural penetration strategies

- Activations : Monthly/ Quarterly BTL plan

- Network Coverage : Rural Outlets, Kestive counter, Rural Manpower

- Track KPIs: rural contribution %, enquiry generation, conversion ratio

- Maintain daily/weekly dashboards for management review Ensure adherence to processes and reporting systems (DMS/CRM)

Years of Experience:- 6-9 Years (passenger vehicle experience mandatory)

Current Location:- Mumbai or willing to relocate Mumbai