Rural Sales Manager

Kia India; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Kia India in Bengaluru is seeking a Rural Sales Manager to drive expansion in rural markets across Karnataka. The candidate should hold an Engineering or MBA degree and have 4 to 11 years of relevant experience in the passenger car industry with direct OEM exposure.

The role focuses on identifying potential, forming business plans, building strategic partnerships, overseeing rural manpower, and achieving monthly and quarterly rural sales targets through activations and dealer networks.

Qualifications

• Regular degree in Engineering or MBA is required.
• Experience in Passenger Car industry with direct OEM exposure.
• 4 to 11 years of experience.

Responsibilities

• Identify potential in rural markets and analyze TIV data.
• Form annual business plans with targets and strategies.
• Forge strategic tie-ups with financiers and CSC/local partners.
• Recruit and train rural manpower, and monitor dealer performance.
• Track KPIs and drive activations for monthly/quarterly rural sales.

Skills

Rural sales

Education

Engineering or MBA

Job description

Kia India is hiring for Rural Sales Manager role for Bangalore location.

Ideal candidate should hold a regular degree in Engineering or MBA and have similar industry experience from Passenger Car Industry with direct OEMs.

Experience : 4 to 11 years

No of Open Position : 1

1. Identification of Potential :

• - Analysis of KIN Network coverage & TIV sales data
• - Identifying untapped cities / towns / talukas / villages – having high potential, Significant TIV volume but
• - Customer demographic should be matching with KIN customer profile

2. Business Plan Formation

• - Preparation of annual business plans, target volume & key strategy / activities to achieve the BP
• - Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve

3. Strategic Tie-ups & BTL Events

• - Tie-up with leading financiers at local / regional level for rural markets – MMFSL, NBFCs etc.
• - Tie-up with Village Level Entrepreneurs / CSC etc.
• - BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc

4. Rural Manpower (Dealer):

• - Identification & finalization of Super-KEC requirement – Dealer-wise
• - Recruitment of manpower as per requirement & Area allocation
• - Training of manpower on KIN systems & processes
• - Monthly target rolling for Super KECs for Bookings & Retails
• - Daily performance monitoring, weekly review for non-performers / low performers
• - Reward & Recognition of manpower, highlighting Top performers, recognition by management
• - Super KEC Skill Contest to identify the top talents, Recognition & Rewards

5. Key KPI’s

• - Achieve monthly/quarterly rural sales targets for the assigned region
• - Drive retail performance through focused rural penetration strategies
• - Activations : Monthly / Quarterly BTL plan
• - Network Coverage : Rural Outlets, Festive counter, Rural Manpower
• - Track KPIs: rural contribution %, enquiry generation, conversion ratio.