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Catalydd in Maharashtra seeks a Rural Field Sales & Operations professional to drive farmer engagement, coordinate field activities, and execute FOM sales within a defined geography. You will manage on-ground participation, onboarding of farmers and ecosystem partners, and daily aggregation planning.
This role combines community engagement, harvest planning through ground truthing, and strict adherence to SOPs to ensure data accuracy, quality, and biomass supply stability.
Experience
2-8 year.
Location
Relocation
Willingness to relocate based on business requirements.
Travel
Open to frequent travel as required for the role.
Notice Period
Immediate joiners preferred; candidates serving up to 15 days’ notice period may also be considered.
Positions
2
Budget
Fixed- 5.4 LPA + Variable- 6 LPA
Role & Responsibility
Role
Rural Field Sales & Operations
Key Purpose of the Role
The Rural Sales & Operations – Biomass Bank role is responsible for driving farmer engagement, aggregation of readiness, field execution, and Soil Nutrition (FOM) sales within the assigned Biomass Bank catchment. The role focuses on community engagement, onboarding of farmers and partners, harvest planning through ground truthing, daily aggregation scheduling, quality compliance, and execution of FOM sales plans— leveraging both manual field processes and platform-based systems to ensure predictable aggregation, accurate data, and effective rural market penetration.
Key Purpose of the Role
Community Engagement & Market Development
Drive community engagement initiatives at the village level
Engage with key influencers and local government administration
Hire and manage promoters for field-level activities
Prepare half-yearly FOM Sales Plan and BEAT Plan covering
Villages of Individual farmers
Potential farmers
Key retailers
Hero farmer meetings
Training & Capacity Building
Conduct and coordinate equipment operator training programs
Ensure operators are trained on correct equipment usage
Reinforce OEM guidelines for equipment operations (e.g., baler pressure)
Promoter Management & Commercial Processing
Track promoter attendance on a monthly basis
Process promoter salary invoices
Ensure on-time invoice submission as per SLA
Coordinate with finance and vendors for payment closure
Onboarding of Ecosystem Partners
Onboard farmers on the platform
Onboard tractors and drivers on the platform
Ensure onboarding numbers meet operational requirements
Track actual vs required onboarding
Harvest Planning & Ground Truthing
Mark expected harvest dates through ground truthing of villages
Assess farm readiness before harvest
Engage farmers through promoters to capture accurate harvest dates
Pitch aggregation offerings to farmers and aggregation partners
Ensure correct equipment usage on the field as per OEM norms.
Daily Aggregation Planning & Execution
Release daily collection schedules to aggregators through the platform
Mark farmer-level execution status (Done / Not Done) on the platform
Identify and highlight schedule deviations in the next day’s plan
Prepare and communicate next-day aggregation plans
Ensure quality of aggregated material as per SOP
Monitor fuel consumption against quantity collected
Equipment availability (Active / Inactive)
Prepare daily FOM Sales Plan and BEAT Plan
Execute FOM sales as per approved plan
Engage farmers, potential farmers, and retailers for FOM sales
Ensure timely FOM payment collection
Coordinate FOM deliveries to farmers
This role offers the opportunity to work at the heart of rural operations, owning farmer relationships, aggregation execution, and FOM sales within a defined geography. The Rural Sales & Operations role plays a critical part in building farmer trust, ensuring accurate harvest planning, enabling quality
aggregation, and expanding Soil Nutrition product adoption directly contributing to biomass supply stability and rural revenue growth
Reports To
Cluster Manager Sales & Operations Planning