Retention Marketing Associate

Kaabil; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

Kaabil in Mumbai is looking for a data-driven Retention Marketing Associate responsible for designing and executing strategies across E-Mail, WhatsApp, and SMS. Your goal will be to improve customer retention and increase Customer Lifetime Value (LTV).

This role involves managing automated marketing campaigns and utilizing behavioral data for effective audience segmentation. The ideal candidate will have experience in multi-channel marketing and performance tracking.

Responsibilities

• Build end-to-end automated flows using retention marketing tools.
• Manage high-impact campaigns across E-Mail, WhatsApp, SMS/RCS.
• Create dynamic audience segments for personalized outreach.
• Run continuous A/B tests to improve conversion rates.
• Monitor and report on core metrics including Repeat Purchase Rate and Churn Rate.

Job description

Role Overview: We are looking for a data‑driven Retention Marketing Associate to own the post‑acquisition customer journey. You will be responsible for designing and executing automated strategies across E‑Mail, WhatsApp, SMS/RCS to drive repeat purchases, increase Customer Lifetime Value (LTV), and reduce churn.

Key Responsibilities

• Journey Mapping & Automation: Build end‑to‑end automated flows (onboarding, abandoned cart, post‑purchase, win‑back) using retention marketing tools.
• Multi‑Channel Execution: Manage high‑impact campaigns across E‑Mail, WhatsApp, SMS/RCS to ensure consistent brand messaging and conversions.
• Segmentation: Use behavioural and transactional data to create dynamic audience segments (e.g., high‑spenders, at‑risk users) for personalized outreach.
• Optimization: Runcontinuous A/B tests on copy, timing, and channel mix to improve conversion rates.
• Performance Tracking: Monitor and report on core metrics, including Repeat Purchase Rate, Churn Rate, CTR, and LTV.