Retention Marketing Executive

Lyxel&Flamingo (L&F); Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lyxel&Flamingo is seeking a hands-on Retention Marketing professional to grow our retention practice. You will be deeply involved with lifecycle marketing, customer segmentation, and first-party data strategies, orchestrating journeys across WhatsApp, Email, Push, and in-app experiences to drive engagement and revenue.

You will lead multi-channel campaigns, leverage MoEngage, Clevertap, WebEngage, and data analytics tools to deliver insights and optimization, while collaborating with brand,

Qualifications

• 2+ years of experience in CRM, retention marketing, and lifecycle automation
• Hands-on with MoEngage, Clevertap, WebEngage or similar customer engagement platforms
• Strong knowledge of email marketing, WhatsApp campaigns, push notifications, in-app messaging, and personalized app/web experiences
• Experience with data analytics, segmentation, and A/B testing methodologies
• Familiarity with privacy-friendly data practices and first-party data activation

Responsibilities

• Define and execute a best-in-class retention marketing strategy to improve engagement, loyalty, and revenue
• Lead end-to-end campaign planning, execution, and optimization across WhatsApp, Email, Push Notifications, and in-app personalization
• Implement multi-channel automation workflows using MoEngage, Clevertap, and WebEngage to enhance customer journeys
• Drive data-driven personalization to create hyper-relevant customer journeys and maximize engagement

Skills

CRM experience

Lifecycle automation

Data-driven

Email marketing

WhatsApp campaigns

Push notifications

In-app messaging

Education

Bachelor's/Master’s in Marketing

Data Science background

Tools

MoEngage

CleverTap

WebEngage

Google Analytics

Mixpanel

Looker

Power BI

Job description

Location: Gurugram

Experience: 2+ years

Department: Retention & CRM

About Lyxel&Flamingo

Lyxel&Flamingo is a leading digital agency specializing in performance marketing, retention marketing, and data-driven customer engagement strategies. We work with top brands to drive retention, maximize customer lifetime value, and build strong engagement strategies across digital channels.

Role Overview

We are looking for a Retention Marketing to grow our retention marketing practice. The ideal candidate is hands‑on with retention tools like MoEngage, Clevertap, WebEngage, and has deep expertise in lifecycle marketing, customer segmentation, and first‑party data strategies. The role requires a strong understanding of retention channels like WhatsApp, Email, Push Notifications, and App Personalization while ensuring seamless orchestration of customer journeys across touchpoints.

Key Responsibilities

Strategic Leadership & Execution

• Define and execute a best‑in‑class retention marketing strategy that improves customer engagement, loyalty, and revenue growth for our clients.
• Lead end‑to‑end campaign planning, execution, and optimization across WhatsApp, Email, Push Notifications, and in‑app personalization.
• Implement multi‑channel automation workflows using platforms like MoEngage, Clevertap, and WebEngage to enhance customer experience and lifecycle marketing.
• Drive data‑driven personalization to create hyper‑relevant customer journeys and maximize engagement.

Client & Stakeholder Management

• Act as a strategic advisor to brands on retention marketing, CRM, and customer lifecycle strategies.
• Work closely with brand teams, product teams, and growth marketing leaders to align retention efforts with business objectives.
• Present performance reports, insights, and recommendations to clients, ensuring continuous optimization.

First‑Party Data & Customer Insights

• Leverage first‑party data and customer segmentation to enhance targeting, personalization, and engagement.
• Work with data teams to analyze retention cohorts, CLTV (Customer Lifetime Value), and churn rates to refine strategies.
• Advocate for zero‑party and first‑party data collection strategies in response to changing privacy regulations (e.g., GDPR, CCPA).
• Build and mentor a high‑performing retention marketing team specializing in CRM, lifecycle automation, and engagement analytics.
• Stay ahead of industry trends, MarTech innovations, and emerging retention strategies to drive continuous improvement.
• Partner with cross‑functional teams (Performance Marketing, Data Science, Product) to drive holistic customer engagement strategies.

Key Skills & Experience Required

Retention Marketing & CRM Expertise

• 2+ years of experience in CRM, retention marketing, and lifecycle automation in a D2C, eCommerce, Fintech, or SaaS environment.
• Proven hands‑on experience with MoEngage, Clevertap, WebEngage or similar customer engagement platforms.
• Strong knowledge of email marketing, WhatsApp campaigns, push notifications, in‑app messaging, and personalized app/web experiences.

Data-Driven & Customer-Centric Mindset

• Deep understanding of customer segmentation, behavioral analytics, and A/B testing methodologies.
• Strong ability to interpret data, identify insights, and drive action based on retention performance metrics (CLTV, repeat rates, churn reduction).
• Familiarity with Google Analytics, Mixpanel, Looker, or Power BI for campaign performance analysis.
• Experience with marketing automation, audience segmentation, and customer data platform (CDP) integrations.
• Understanding of API‑based integrations, webhooks, and data flows between retention platforms and CRM tools.
• Knowledge of privacy‑first marketing, consent management, and first‑party data activation strategies.

Preferred Qualifications

• Bachelor's/Master’s degree in Marketing, Business, Data Science, or a related field.
• Certification in MoEngage, Clevertap, or WebEngage is a plus.
• Experience in eCommerce, fintech, or subscription‑based businesses is highly preferred.

Why Join Us?

• Opportunity to lead and shape the retention marketing vertical at a fast‑growing digital agency.
• Work with some of the biggest brands across industries and drive tangible business impact.
• Be part of an innovative, data‑driven, and customer‑obsessed marketing team.