Retail Sales Associate

Back To Roots Sustainables Llp; Chennai; On-site; INR 180,000 - 290,000; Full time

Job summary

Back To Roots Sustainables Llp in Chennai seeks a dedicated Sales Associate to greet customers, understand their needs, and help them choose products that fit budget and preferences. You will explain features, pricing, and promotions while guiding buyers to add-ons and bundles.

Maintain courteous service and a clean, organized store through all shifts. The role emphasizes resolving inquiries, promoting warranties, and ensuring a positive shopping experience from entry to checkout, with a focus

Qualifications

• Greet customers warmly and professionally.
• Ability to understand customer needs and budget.
• Explain product features, benefits, and pricing clearly.

Responsibilities

• Greet every customer warmly and professionally upon entering the store.
• Assist customers in selecting suitable products by explaining features and pricing.
• Provide accurate product information, promotions, and warranties.
• Offer personalized recommendations and upsell relevant items.
• Handle questions and complaints promptly and escalate complex issues when needed.
• Ensure a smooth shopping experience from entry to checkout.
• Maintain a clean, organized store and professional appearance.

Skills

Customer service

Upselling

Product knowledge

Communication

Tools

POS system

Job description

1. Customer Service and Customer Experience

• Greet every customer warmly and professionally upon entering the store.
• Understand customer needs, preferences, budget, and requirements.
• Assist customers in selecting suitable products by explaining features, benefits, pricing, and available options.
• Provide accurate information about product specifications, usage, availability, promotions, and warranties.
• Offer personalized recommendations and suggest relevant complementary products.
• Maintain a polite, patient, helpful, and professional attitude with every customer.
• Handle customer questions, complaints, and concerns promptly and professionally.
• Escalate complex complaints, refund disputes, or service issues to the supervisor or store manager.
• Ensure customers receive a smooth and satisfactory shopping experience from entry to checkout.
• Thank customers for visiting and encourage repeat visits through positive service.
• Assist elderly customers, customers with disabilities, and customers requiring additional support.
• Maintain professional communication and body language at all times.
• Never argue with customers, provide misleading information, or make unauthorized commitments.

2. Sales Targets and Revenue Generation

• Achieve daily, weekly, monthly, and campaign-specific sales targets assigned by management.
• Understand individual sales goals and the store's overall revenue objectives.
• Proactively approach customers and identify sales opportunities.
• Convert customer enquiries and store visits into successful purchases.
• Recommend relevant add-on products, accessories, upgrades, and complementary items.
• Increase average transaction value through appropriate upselling and cross-selling.
• Explain ongoing offers, promotions, loyalty programs, and product bundles accurately.
• Follow up on customer enquiries and pending purchases when authorized.
• Monitor personal sales performance against assigned targets.
• Identify reasons for missed sales opportunities and take corrective action.
• Support the store team in achieving collective sales and profitability goals.
• Maintain a balance between sales performance and customer satisfaction.
• Avoid pressuring customers into unnecessary purchases or misrepresenting products.
• Report competitor activities, customer preferences, pricing observations, and emerging sales opportunities to management.

Key sales performance indicators (KPIs):

• Sales target achievement percentage.
• Total sales revenue.
• Number of bills or transactions.
• Conversion rate, where store traffic data is available.
• Average transaction value (ATV).
• Units per transaction (UPT).
• Add-on sales and upselling performance.
• Product category and promotional sales performance.
• Repeat customer sales, where measurable.

3. Store Cleanliness and Housekeeping

• Maintain the cleanliness and hygiene of the entire assigned store area throughout the day.
• Ensure sales floors, aisles, counters, shelves, displays, and customer service areas remain clean and presentable.
• Sweep, mop, or arrange floor cleaning according to store procedures.
• Remove dust, stains, fingerprints, spills, and visible marks from fixtures, shelves, mirrors, glass, and display units.
• Keep entrance areas, windows, doors, and storefront displays clean.
• Ensure fitting rooms, trial areas, seating areas, and customer waiting areas are clean and organized, where applicable.
• Keep billing counters free from unnecessary items, waste, and clutter.
• Empty waste bins when required and dispose of waste in designated areas.
• Clean product packaging and remove dust from merchandise before displaying it.
• Ensure aisles, emergency exits, fire equipment, and access routes remain unobstructed.
• Report spills, broken fixtures, damaged flooring, electrical hazards, and other safety concerns immediately.
• Follow the store's opening, mid-shift, and closing cleaning checklists.
• Coordinate with housekeeping staff when available and verify that assigned areas meet store standards.
• Maintain clean uniforms, personal hygiene, and a neat professional appearance.
• Complete scheduled cleanliness inspections and report issues to the supervisor.

Expected standard: The store must remain clean, hygienic, organized, and customer-ready throughout operating hoursnot only before opening or during closing.

4. Visual Merchandising and Store Presentation

• Arrange products according to the approved store layout and visual merchandising guidelines.
• Ensure products are displayed neatly, attractively, and in the correct locations.
• Maintain proper product facing, alignment, spacing, folding, and stacking.
• Keep shelves and displays fully stocked wherever inventory is available.
• Ensure price tags, product labels, promotional signage, and offer boards are accurate and visible.
• Replace misplaced products and return merchandise to the correct display locations.
• Maintain mannequins, promotional displays, feature tables, racks, and window displays, where applicable.
• Ensure products are grouped according to category, size, color, model or brand standards.
• Remove damaged, dirty, expired, or unsellable merchandise from displays and report it.
• Highlight new arrivals, bestsellers, seasonal merchandise, and promotional products as instructed.
• Follow management instructions when changing displays or implementing promotional campaigns.
• Ensure the store layout is easy for customers to navigate and shop.

5. Product Knowledge and Merchandise Handling

• Develop thorough knowledge of the store's products, brands, categories, prices, and specifications.
• Understand product features, benefits, limitations, care instructions, and usage.
• Stay updated on new arrivals, discontinued products, stock availability, and promotional offers.
• Demonstrate product functionality when appropriate and permitted.
• Explain differences between product models, sizes, materials, or price ranges.
• Handle merchandise carefully to prevent damage, stains, breakage, or loss.
• Ensure products are correctly tagged, labeled, packaged, and displayed.
• Check products for visible defects before handing them to customers.
• Maintain product presentation standards during customer demonstrations.
• Learn about competing products and common customer objections to improve selling effectiveness.
• Never provide false product claims or promise features, delivery dates, or benefits that are not confirmed.

6. Inventory and Stock Management

• Assist in receiving, counting, checking, and organizing incoming merchandise.
• Verify quantities and visible product condition against delivery documents when assigned.
• Report shortages, excess quantities, damaged goods, and discrepancies to the supervisor.
• Replenish shelves, racks, and displays from the stockroom as needed.
• Maintain organized stockroom areas and ensure products are stored in their designated locations.
• Follow first-in, first-out (FIFO) procedures where applicable, particularly for dated or perishable products.
• Check product labels, sizes, colors, model numbers, and barcodes for accuracy.
• Assist with regular stock counts, cycle counts, and physical inventory audits.
• Report low-stock items, fast-moving products, and potential stockouts.
• Follow procedures for damaged, defective, returned, or unsellable merchandise.
• Avoid unauthorized stock transfers, product reservations, or inventory adjustments.
• Maintain accurate records when handling stock movement, where required.
• Protect merchandise from theft, mishandling, moisture, dust, and other damage.

7. Billing, Cash Handling, and Point-of-Sale (POS) Operations

• Process customer purchases accurately through the designated POS or billing system.
• Scan the correct products and verify quantities, prices, and applicable discounts.
• Confirm promotional offers and eligibility before applying discounts.
• Handle cash, card, UPI, gift cards, and other approved payment methods according to store policy.
• Issue accurate bills, receipts, invoices, and other required transaction documents.
• Ensure all products are billed before leaving the store.
• Follow authorization procedures for voids, refunds, exchanges, and price overrides.
• Maintain confidentiality and security of customer payment information.
• Keep the billing counter clean, organized, and fully equipped.
• Assist with packing, tagging, bagging, and handing over purchased merchandise.
• Reconcile assigned cash or billing records according to store procedures.
• Immediately report billing errors, cash shortages, excess cash, suspicious transactions, or POS issues.
• Never share POS credentials, bypass billing controls, or process unauthorized transactions.