Retail Business Development Manager

Cresurge; Mumbai, New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cresurge is seeking a Retail Business Development Manager to drive revenue growth across its musical instrument retail network in Mumbai and other key markets. You will lead new store launches, market expansion, and strategic B2B sales with schools, studios, and corporate clients.

Ideal candidates have 5–8 years in sales/business development, strong leadership, and a proven ability to hit targets in fast-paced retail environments.

Qualifications

• Bachelor's degree in business or related field.
• Music instruments knowledge is a plus.
• 5–8 years in Sales/Business Development/Retail.
• Experience in retail, consumer electronics, musical instruments or related industries preferred.

Responsibilities

• New Store Launch & Expansion: identify locations, conduct market research, coordinate with landlords and vendors, support store launches.
• Sales & Revenue Growth: achieve targets, develop territory plans, monitor performance, drive sales of guitars, keyboards, drums, pianos, and accessories.
• Market & Business Development: visit markets, develop institutional accounts, expand presence in new territories, analyze competitors.
• Team Management: lead sales teams, set targets, conduct reviews, train on sales techniques and SOPs.
• Inventory & Stock Management: coordinate with warehouse, manage stock levels and turnover.
• Institutional & B2B Sales: generate bulk orders, negotiate deals, participate in events and promotions.
• Reporting & MIS: submit regular sales reports, track targets, provide market intelligence.

Skills

Strong sales, business development, &

Negotiation skills

Excellent communication

Interpersonal skills

Team leadership

Retail sales & store operations

Market development & analytics

Target-driven & commercially aware

Customer relationships

MS Excel & sales reporting

Travel willingness

Education

Bachelor's degree in Business Administration, Marketing, Commerce, Sales, or related field

Tools

MS Excel

Job description

Location: Mumbai, Maharashtra/ Delhi/ Hyderabad

Job Purpose

The Retail Business Development Manager will be responsible for driving revenue growth, expanding the retail and, developing new business opportunities, and managing sales operations across the assigned territory.

The role will focus on achieving sales targets, identifying new market opportunities, supporting new store launches, managing sales teams, and ensuring strong market penetration across the musical instruments category.

Key Responsibilities

1. New Store Launch & Expansion

• Identify potential locations and emerging markets for new company-owned retail stores.
• Conduct market research, competitor analysis, and feasibility studies for prospective locations.
• Coordinate with management, landlords, vendors, and internal departments for new store development.
• Support the complete store launch process, including location finalization, store setup, inventory planning, staff recruitment, training, and pre-launch marketing.
• Ensure products, fixtures, branding, ZOHO systems, and operational requirements are in place before launch.
• Develop and execute store opening plans to ensure timely and successful launches.
• Monitor the initial performance of new stores and implement corrective actions where required.

2. Sales & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Develop and execute territory-wise sales strategies and action plans.
• Monitor daily and monthly sales performance and take appropriate corrective measures.
• Identify opportunities to increase revenue, customer acquisition, and market share.
• Drive sales across guitars, keyboards, drums, pianos, accessories, and other musical instruments.
• Develop strategies to improve sales productivity and profitability.

3. Market & Business Development

• Conduct regular market visits to identify new business opportunities.
• Identify and develop, music schools, academies, studios, institutions, and corporate customers.
• Expand the company's presence in new territories and untapped markets.
• Conduct competitor analysis covering pricing, promotions, product launches, distribution, and market activities.
• Develop initiatives to improve brand visibility, product penetration, and customer acquisition.
• Build and maintain strong relationships with key business partners and stakeholders.

4. Team Management & Leadership

• Lead, motivate, and manage the sales team across the assigned territory.
• Set individual and team sales targets and monitor performance against objectives.
• Conduct regular performance reviews and field visits.
• Coach team members on sales techniques, product knowledge, customer engagement, and business development.
• Ensure adherence to company sales processes, policies, and SOPs.
• Identify training and development requirements within the team.

6. Inventory & Stock Management

• Coordinate with warehouse and supply chain teams to ensure timely product availability.
• Track fast-moving, slow-moving, and non-moving inventory.
• Plan stock requirements based on sales trends, market demand, and upcoming promotions.
• Minimize stock-outs, excess inventory, and ageing stock.
• Support effective inventory turnover and working capital management.

7. Institutional & B2B Sales

• Identify and generate bulk-order and institutional sales opportunities.
• Prepare and negotiate commercial proposals and business deals.
• Participate in exhibitions, workshops, events, product demonstrations, and promotional activities.
• Develop long-term institutional accounts and increase repeat business.

8. Reporting & MIS

• Prepare and submit daily, weekly, and monthly sales reports.
• Track territory-wise target versus achievement.
• Monitor customer acquisition, and outstanding payments.
• Provide regular market intelligence and competitor updates to management.
• Maintain accurate customer, sales, and business development records.
• Present sales forecasts, business plans, and performance reviews to senior management.

Key Performance Indicators (KPIs)

• Monthly / Quarterly / Annual Sales Target Achievement
• Revenue Growth %
• New Store Launches
• Market Expansion & Territory Penetration
• Collection & Outstanding Control
• Inventory Turnover
• Team Productivity
• Customer Acquisition & Retention
• Product-wise Sales Performance
• Profitability / Gross Margin Improvement

Required Skills & Competencies

• Strong sales, business development, and negotiation skills.
• Excellent communication and interpersonal skills.
• Strong team leadership and people-management capabilities.
• Good understanding of retail sales and store operations.
• Strong market-development and analytical skills.
• Target-oriented and commercially driven approach.
• Ability to develop and maintain customer relationships.
• Good knowledge of MS Excel, and sales reporting.
• Strong problem-solving and decision-making abilities.
• Ability to work independently and manage multiple priorities.
• Willingness to travel extensively within the assigned territory.

Educational Qualification

• Bachelor's degree in Business Administration, Marketing, Commerce, Sales, or a related field.
• A qualification or strong practical knowledge of music and musical instruments will be an added advantage.

Preferred Experience

• 5 to 8 years of relevant experience in Sales / Business Development / Retail.
• Experience in Retail, Consumer Electronics, FMCG, Musical Instruments ,Lifestyle Retail, or related industries preferred.
• Prior experience managing sales teams channel networks.
• Experience in new store launches, market expansion, or territory development will be an advantage.
• Strong exposure to institutional sales is desirable.

Personal Attributes

• Result-oriented and self-motivated.
• Strong leadership and ownership mindset.
• Positive and proactive attitude.
• Customer-focused and relationship-oriented.
• Commercially aware and business-driven.
• Honest, responsible, and professional.
• Strong accountability and execution skills.
• Comfortable working in a fast-paced and target-driven environment.
• Willingness to travel and work across multiple markets.

Authority & Accountability

The Retail Business Development Manager will be accountable for the overall sales performance, business development, market expansion, channel growth, team productivity, customer relationships, and revenue growth within the assigned territory.The role requires strong ownership of business targets and the ability to independently identify opportunities, develop strategies,execute action plans, and deliver measurable business results.