Regional Sales Manager - Punjab

Fresca Foods; Ludhiana; On-site; INR 600,000 - 900,000; Full time

Job summary

Fresca Foods in Ludhiana, Punjab is seeking an experienced FMCG sales professional to drive regional growth across North and East, to manage distributors and optimize GT channel execution. You will lead sales efforts, build retailer networks, and guide distribution strategies to meet targets.

With 3–8 years in FMCG sales, you will analyze market trends, identify opportunities for new product launches, and demonstrate a proven ability to hit sales targets while strengthening channel relationships.

Qualifications

• 3–8 years of experience in FMCG Sales or Front Line Sales with a focus on regional sales management.
• Proven track record of achieving target achievements through effective planning, execution, and relationship-building skills.
• Strong understanding of General Trade channel dynamics and ability to develop effective sales strategies accordingly.

Responsibilities

• Manage sales performance across assigned regions (North & East) to achieve targets.
• Develop and execute sales strategies to drive business growth, focusing on general trade channels.
• Build strong relationships with distributors, wholesalers, and retailers to increase product visibility and sales volume.
• Identify opportunities for new product launches and implement effective distribution management plans.
• Analyze market trends, competitor activity, and customer needs to inform sales initiatives.

Job description

Role & responsibilities

• Manage sales performance across assigned regions (North & East) to achieve targets.
• Develop and execute sales strategies to drive business growth, focusing on general trade channels.
• Build strong relationships with distributors, wholesalers, and retailers to increase product visibility and sales volume.
• Identify opportunities for new product launches and implement effective distribution management plans.
• Analyze market trends, competitor activity, and customer needs to inform sales initiatives.

Preferred candidate profile

• 3-8 years of experience in FMCG Sales or Front Line Sales with a focus on regional sales management.
• Proven track record of achieving target achievements through effective planning, execution, and relationship-building skills.
• Strong understanding of General Trade channel dynamics and ability to develop effective sales strategies accordingly.