Regional Sales Manager - Madhya Pradesh

Henista Seeds; Indore District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Henista Seeds is seeking an experienced Regional Sales Manager to drive sales and expand the dealer network across Madhya Pradesh, owning the state’s commercial responsibility.

The ideal candidate has 5–10 years in seed sales, a strong MP dealer/distributor network, and fluency in Hindi and English, plus willingness to travel across districts for farmer meetings, field days, and trade events.

Qualifications

• Experience in vegetable or field crop seed sales (5–10 years).
• Strong dealer and distributor networks in Madhya Pradesh.
• Understanding of MP cropping calendar and market dynamics.
• Willing to travel across MP and handle a large geography.

Responsibilities

• Achieve monthly and seasonal sales targets for MP.
• Grow dealer and distributor network across MP districts.
• Plan farmer meetings, field days, and demonstration plots.
• Coordinate with supply chain to ensure seed availability.
• Represent Henista at state-level agri fairs and events.
• Monitor competition and report market intelligence.

Skills

Sales leadership

Dealer network development

Market insight

Bilingual communication (Hindi/English

Strategic planning

Education

B.Sc./M.Sc. in Agriculture

Job description

We are looking for an experienced Regional Sales Manager to drive sales, expand our dealer network, and build Henista's market presence across Madhya Pradesh. You will own the full commercial responsibility for the state, from distributor and dealer management to farmer-level demand generation.

This is a senior field role. The right candidate knows MP's vegetable seed market intimately, has existing relationships with key dealers and distributors, and has the drive to convert those relationships into consistent, growing revenue for a brand that is already gaining strong momentum.

Key Responsibilities

• Own and achieve monthly and seasonal sales targets for MP across Henista's chilli, tomato, and watermelon portfolio
• Manage and grow the existing dealer and distributor network across all key districts in MP
• Identify, appoint, and onboard new dealers in underpenetrated districts and tailor-made for Henista's variety mix
• Plan and execute farmer meetings, field days, and demonstration plot programs to build variety awareness at the ground level
• Work closely with the technical team to position varieties correctly by agro-climatic zone and cropping season
• Monitor competitor activity, pricing, and variety launches across the state and report market intelligence regularly
• Manage credit, collections, and scheme payouts in line with company policy
• Coordinate with the supply chain and logistics team to ensure seed availability ahead of sowing windows
• Represent Henista at state-level agri fairs, krishi melas, and trade events

Requirements

• B.Sc. or M.Sc. in Agriculture or a related field
• Minimum 5 to 10 years of sales experience in the vegetable or field crop seed industry
• Strong existing network of dealers, distributors, and progressive farmers across Madhya Pradesh
• Deep understanding of MP's cropping calendar, key vegetable belts, and district-level market dynamics
• Proven track record of achieving or exceeding sales targets in a seed or agri-input company
• Ability to manage a large geography independently with strong self-discipline and planning
• Proficiency in Hindi and English, both written and spoken
• Willingness to travel extensively across the state, including remote agricultural districts

Nice to Have

• Prior experience selling F1 hybrid vegetable seeds, particularly chilli, tomato, or watermelon
• Familiarity with key chilli growing districts in MP including Khargone, Khandwa, and Nimar belt