Regional Sales Manager - Luminaries - Mumbai

Polycab India Limited; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Polycab India Limited seeks a Regional Sales Manager for Luminaries in Mumbai. The role focuses on achieving aggressive sales targets, expanding distribution, and strengthening channel partnerships across metro and Tier towns.

You will lead a sales team, coordinate with multiple functions, and drive market expansion in a high-growth environment. Ideal candidates hold BE/B.Tech with Electrical/Mechanical focus and an MBA, with 10–15 years of regional sales leadership experience.

Qualifications

• BE / B. Tech preferably Electrical/Mechanical, MBA preferred.
• 10-15 years of experience.
• Experience as Area Sales Manager in two regions, and One metro based (Mumbai, Delhi, Kolkata, or Chennai).
• Experience in product marketing is preferred.

Responsibilities

• Achievement of sales revenue & volume targets, coverage numbers, availability, and placement in towns and outlets.
• Strengthening distribution in the area and appointment of channel partners in metro and Tier towns.
• Implementation of influencer/program and monitoring monthly performance of electricians, retailers & dealers.
• Coordinate with Logistics, SCM, Marketing, Finance, Accounts, Commercial, IT, HR, and support in all projects.
• Drive carton sales to enhance volume growth and ensure visibility in A+/A/B/C outlets.
• Keep healthy business relationships with inter and external customers, influencers, and top distributors.

Skills

Man Management

Strategic Sales Planning

Negotiation and Persuasion

Data-Driven Decision Making

Strategic Thinking

Business Acumen

Customer-Centric Mindset

Cross-Functional Collaboration

Decisions to be taken by Manager

Sales Promotion Schemes

Education

BE/B.Tech in Electrical/Mechanical

MBA preferred

Job description

Regional Sales Manager - Luminaries - Mumbai Mumbai, Maharashtra, India STAFF

Job Description

Requirements

• BE / B. Tech preferably Electrical/Mechanical, MBA preferred
• 10-15 years of experience
• Experience as Area Sales Manager in two regions , and One metro based (Mumbai, Delhi, Kolkata, or Chennai)
• Experience in product marketing is preferred

Skills Required

• Man Management
• Strategic Sales Planning
• Negotiation and Persuasion Skills
• Data-Driven Decision Making
• Strategic Thinking
• Business Acumen
• Customer-Centric Mindset
• Cross-Functional Collaboration
• Decisions to be taken by Manager
• Sales Promotion Schemes , Implementation of Influential program , Coordinating meeting with teams and BMM.

Accountabilities

Responsibilities

Authorities

• Achievement of sales revenue & volume (Carton Sales), coverage numbers, availability numbers & Placement target (Towns & Outlets ).
• Presentation of Sales
• D istribution (Outlets/Towns)
• C ollections
• Liquidation of N on-moving Stock
• Action plan for next month
• Reports to the top management
• Strengthening distribution in area
• Appointment of channel partners in gap area in Metro & above 10 lacs Population towns & replacement of inactive distributors/ dealers, Appointment of Channel Partners till Tier 5 towns in all districts pertains to area,( Prepare Coverage Plan for each BDM /A B M area district wise, Town wise above 50k Population) adding of new outlets, placement in all A+/A/B class outlets, ensure Visibility & strong relationship with all A +,A class outlets. Ensure all Metro, Tier 1-2-2 towns growing and Polycab wire available in all A+/A/B/C class outlets.
• Implementation of Expert influencer program, monitor monthly performance of electrician, retailers & dealers (registration, Point accumulation and points redemption), ensure every month performance improve in each BDM / RDM area
• Coordinate with logistic , SCM, Marketing, Finance, Accounts, Commercial, IT team, HR team & and support in all projects.
• Drive Carton Sales to enhance 30% volume growth
• Strengthening distribution in area
• Team Building
• Ensure Team follow all Sales Processes (Travel Plan, PJP, Daily, Weekly Monthly reports, Collage, Productive Call, per day value sales, range selling, open new outlets as per plan submitted, open new towns, p repare review format and action on action plan given in reviews meetings.
• Monitor team’s daily secondary & work on secondary improve in each BDM / RDM /A B M area, range selling performance measurement, Implementation of Sales Force tool (FAA, DMS, P Connect, Bandhan tool)
• Keep Healthy business relationship with Inter & external customers, influencers, work with Top A class Distributors, Dealers and Retailers, Support to enhance business .

Manpower

• Appoint right manpower in vacant area, retain high performing manpower and remove non-performing manpower ( BDM / RDM ), train BDM / RDM/ A B M on basics of sales and wire product training, recognize top performing team
• members, do daily, weekly, monthly & quarterly review , recognize high performing team members. Rate & rank RDM / BDM performance among region team members and acknowledge Consistent high performing team members.
• Appointment, Training, Developing and Leading the sales team towards the business goals