Regional Sales Manager - Home Loans & LAP

Anram Consultancy Mumbai; Pune District; On-site; INR 2,500,000 - 3,200,000; Full time

Job summary

Anram Consultancy Mumbai in Maharashtra seeks a Regional Sales Manager to lead sales strategy for Home loan and LAP products in the Pune region. You will drive disbursement targets through direct and indirect channels and build region-specific business plans.

Lead and mentor the sales team, develop builder and broker partnerships, coordinate with banks/NBFCs, and monitor KPIs with strong market intelligence.

Qualifications

• Graduate degree required.
• Knowledge of Home loan/LAP market.
• Experience in local market preferred.

Responsibilities

• Drive sales strategy for Home loan and LAP in the region.
• Lead and mentor sales team and regional managers.
• Build and manage builder/broker channel and partnerships.
• Coordinate with banks/NBFCs/HFCs for faster processing and policy updates.
• Monitor KPIs, MIS, and market intelligence to inform leadership.

Skills

Sales strategy

Team leadership

Builder/broker relations

Channel development

Liaising with banks/NBFCs/HFCs

Market intelligence

Education

Graduate

Job description

Key Responsibilities:

Sales Leadership & Business Expansion

• Drive sales strategy for Home Loan and LAP products in the assigned region.
• Achieve disbursement targets through direct and indirect sales channels.
• Build and execute region-specific business plans for high performance.
• Develop Sales Team with relevant experience with focus to develop the Builder/Broker channel
• Develop strategic plans to create, stabilize and grow each lead channel and achieve monthly, quarterly, Half Yearly and Annual disbursement targets.
• Identify, develop, and maintain a strong network of builders, brokers, and property agents to source leads.
• Liaise with the empanelled Bank/NBFC/HFC partners to ensure competitive offerings and faster processing.

Team Management

• Hire, manage, and mentor Sales Team and Team Leaders.
• Conduct regular performance reviews, training, and development programs.
• Set clear KPIs and ensure productivity across team levels.
• Monitor team performance, motivate and guide team members to achieve individual and team targets.

Channel Development & Relationship Management

• Develop and maintain strong partnerships with builders (CRM), Mandate Firms, Channel Partners, real estate developers, brokers, and other channel resources.
• Collaborate closely with sourcing partners to generate consistent lead flow.
• Work with empanelled Bank/NBFC/HFC partners for TAT optimization, product enhancements, and smoother operations.
• Handle partner escalations and ensure timely resolution.
• Conduct regular partner meetings, training, and joint marketing activities to enhance partner engagement.

Coordination with Bank/NBFC Partners

• Interface with sales, credit, and operations teams of the lending institutions to ensure fast loan processing.
• Stay updated with partner policy changes and ensure team training on the same.
• Lead joint marketing and builder-site activity campaigns with Banks/NBFCs/HFCs.

Process & Compliance Oversight

• Monitor loan application lifecycle from sourcing to disbursement.
• Ensure documentation, process adherence, and compliance as per lender guidelines.
• Audit and streamline sales processes to minimize rejections and improve TAT.

Market Intelligence & Reporting

• Analyze regional performance, funnel health, conversion ratios, and productivity metrics.
• Prepare detailed MIS, funnel, and performance reports for senior leadership.
• Track market trends, competition pricing/offers, and new builder launches.

Job Description

Key Responsibilities *

The RSM will be responsible for strategy execution, business growth, sales team leadership, channel partner management, and driving end-to-end disbursement through our ecosystem. This is an enterprising opportunity with unique propositions.

List the main responsibilities / day-to-day duties.

Required Skills *

Drive Sales Strategy for Home loan/LAP, Hire, manage and mentor sales team, Develop relationship with Builders, Channel partners, Brokers, Co-ordination with banks and NBFCs, Market Intelligence

Mention essential technical / functional skills:

Home Loan, LAP, Team leadership

Educational Qualification:

Graduate

Preferred / Additional Skills:

Must have experience of local market, Sourcing Manpower