Regional Sales Manager

Pioneer Management Consultant Pvt Ltd; Punjab; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Pioneer Management Consultant Pvt Ltd is seeking a Regional Sales Manager for Punjab to drive aggressive and profitable growth in General Trade. The role focuses on distribution, sales, and category management, acting as the link between ZSM and frontline teams to ensure market execution and strong distributor partnerships.

The successful candidate will translate zonal strategies into actionable plans, manage a large field team, and deliver results through structured planning and continuous

Qualifications

• Bachelor's degree; MBA preferred.
• 9+ years in FMCG/general trade sales with team management and distributor handling.

Responsibilities

• Break down zonal targets into territory goals and drive execution.
• Lead and mentor Execution Officers; conduct market visits and reviews.
• Monitor distributor health, credit, and sales throughput; support growth initiatives.
• Analyze key metrics and share weekly performance with ZSM.
• Address territory gaps, competitive pressure, and logistics delays; support launches.

Skills

English proficiency and local language

Sales leadership

Distributor management

Sales planning

Team motivation

Education

Bachelor's degree

MBA preferred

Tools

Excel

PowerPoint

SFA/CRM software

Job description

About Client - Manufacturing and Distribution of Cleaning Tools

____________________________________________________

Position: Regional Sales Manager

Location: Punjab

Reporting to: Zonal Sales Manager

Criteria: Bachelor's degree (MBA preferred) with 9+years in FMCG/General trade sales with experience in team management and distributor handling.

Skills and Knowledge

• Language: Proficiency in English and local regional language(s).
• Good knowledge of and experience in creating and implementing sales and distribution plan , trade marketing plans
• Experience in preparation in excel , PowerPoint and relevant software tools
• Experience in guiding , leading and motivating a large team , knowledge of personnel assessment tools

Desired Behaviour

• Motivates and inspires the team with leadership skills.
• Applies strategic thinking and problem-solving skills.
• Focuses on customers and achieves results.
• Demonstrates strong work ethic and self-motivation.
• Exhibits time management and organizational skills.

Job Purpose:

The Regional Sales Manager (RSM) is responsible for driving aggressive and profitable growth of the consumer business in General Trade across the designated region, with a focus on distribution, sales, and category management.

The RSM plays a pivotal role in translating zonal sales strategies into actionable plans across the assigned territory. Acting as a critical link between the Zonal Sales Manager (ZSM) and frontline teams, the role ensures effective market execution by managing sales performance, strengthening distributor partnerships, and developing field capabilities. The RSM is accountable for delivering business results through structured planning, people management, and continuous process improvement.

Key Responsibilities

• Territory Planning & Sales Delivery:- Break down zonal sales targets into achievable territory goals, create execution plans by beat, and drive daily alignment across field teams.
• Leadership & Development:- Lead and mentor a team of Execution Officers. Conduct regular market visits, performance reviews, and skill-building initiatives to enhance team efficiency.
• Distributor Network Management:-Monitor distributor health, sales throughput, claim processing, and credit management. Ensure distributor infrastructure supports sales growth.
• Performance Analysis & Reporting:- Use SFA & standard reports to analyse key metrics like call productivity, outlet coverage, core range, scheme execution etc.. Share weekly performance updates with ZSM.
• Field Support & Market Expansion:-Address operational challenges such as territory gaps, competitor pressure, or logistics delays. Support new product launches and retail expansion initiatives

Additional Responsibilities

• Develop and implement strategies for new product launch to make it successful
• Monitoring and reporting of local market and competitive activities
• To plan and implement saes promotions in consultation with marketing and monitoring of local market and competitive activities
• Provide on job training and personal development to all team members of the sales organisation fully exploiting their potential , with a clear road map for the key members
• Prepare , every month , rolling sales - forecast by product basis pipeline exercise format and conduct weekly wise meeting with the tem members and short out issue on daily basis