Regional Retail Manager - North + East

Honasa Consumer Ltd.; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Honasa Consumer Ltd. seeks a high-energy Regional Manager – Retail Operations to lead the North & East India EBO business. You will own day-to-day operational execution across 120+ stores and manage a large team of 250+ retail professionals.

The role demands strong leadership, strategic planning and a relentless focus on delivering a consistent, customer-first brand experience while driving regional performance and growth.

Qualifications

• Experience leading large retail teams and store operations.
• Proven ability to drive execution with SOP adherence.
• Strong customer-first mindset and brand experience.
• Ability to recruit and develop regional teams.
• Excellent planning and regional performance tracking.

Responsibilities

• Own day-to-day retail operations across 120+ EBOs, ensuring strong execution and customer experience.
• Lead, coach and develop a team of 15+ Area Managers / Area Executives, with 250+ retail employees.
• Drive business planning, sales execution and regional performance, translating priorities into store actions.
• Ensure flawless execution of NSO launches, store readiness and post-launch stabilisation.
• Drive HO-led strategic initiatives across the region with speed and accountability.
• Own recruitment, capability building, training and succession planning for the retail team.
• Partner with Business Development, Inventory Planning, Marketing, Projects, VM and HR for seamless execution.
• Build strong external relationships with landlords, store-owner partners, mall teams and vendors.
• Identify operational gaps, simplify processes and improve productivity and store economics.
• Bring market understanding of regional consumer behavior and competition into decisions.
• Maintain a customer-first lens to deliver differentiated brand experiences.

Skills

People leadership

Execution

Customer focus

Cross-functional

Analytics

Ambiguity tolerance

Job description

We are looking for a high-energy Regional Manager – Retail Operations to lead the North & East India EBO business. The role will own the operational execution and business performance of 120+ EBOs, while leading a team of 15+ Area Managers / Area Executives and an overall team of 250+ people.

This is a high-ownership role for someone who can build strong teams, drive execution at scale, understand diverse consumer and shopping behaviours, and consistently raise the bar on retail experience and business performance.

Key Responsibilities

• Own day-to-day retail operations across 120+ EBOs, ensuring strong execution, SOP adherence and consistent customer experience.
• Lead, coach and develop a team of 15+ Area Managers / Area Executives, with overall responsibility for 250+ retail employees.
• Drive business planning, sales execution and regional performance, translating organisational priorities into clear store-level actions.
• Ensure flawless execution of NSO launches, store readiness and post-launch stabilisation.
• Drive key HO-led strategic initiatives across the region with speed, rigour and accountability.
• Own recruitment, capability building, training and succession planning for the retail team.
• Partner closely with Business Development, Inventory Planning, Marketing, Projects, VM and HR to ensure seamless retail execution.
• Build strong external relationships with landlords, store-owner partners, mall teams and R&M / Project / VM vendors.
• Identify operational gaps, simplify processes and continuously improve productivity and store economics.
• Bring strong market understanding — including regional consumer behaviour, local shopping patterns and competitive dynamics — into business decisions.
• Maintain a strong customer-first lens, ensuring every store delivers a differentiated and consistent brand experience.

What We Look For

• Strong people leader who can inspire, challenge and develop large teams.
• Execution obsessed — high attention to detail with a strong bias for action.
• Customer obsessed with a sharp understanding of retail and consumer behaviour.
• Owner's mindset — takes accountability, solves problems and does not wait to be told.
• Think “We before Me” — collaborates across functions and puts the larger business ahead of individual agendas.
• Comfortable operating in a high-growth, high-ambiguity environment and able to do more with less.
• Willing to push boundaries, challenge the status quo and continuously raise the bar.
• Strong commercial orientation with the ability to connect people, operations and business outcomes.