Store Manager

Lawman; Bardoli; On-site; INR 500,000 - 800,000; Full time

Job summary

Lawman is seeking a Store Manager for an Exclusive Brand Outlet in India. You will lead sales, store operations and team performance to deliver a best-in-class customer experience.

You will own KPIs, manage inventory, VM, cash and compliance, and report to the Area/Regional Manager, ensuring brand standards and profitability across daily, weekly and monthly cycles.

Qualifications

• 36 years of retail experience, preferably in an EBO/brand outlet.
• Strong sales orientation, team leadership, customer handling and operational discipline.

Responsibilities

• Own store sales targets and profitability; drive conversion and KPIs.
• Plan and execute local initiatives to improve footfall and sales.
• Analyse daily performance and take corrective actions.
• Ensure smooth day-to-day store operations and SOP compliance.
• Lead, motivate and monitor the store team; manage daily responsibilities.
• Deliver excellent customer experience; handle complaints and escalations.
• Maintain accurate inventory and minimise stock losses/shrinkage.
• Ensure VM guidelines and product presentation; coordinate launches and promotions.

Job description

STORE MANAGER RETAIL EBO

Job Description | Exclusive Brand Outlet

Role
Store Manager
Retail
Department
Reporting To
Area / Regional Manager

1. Sales & Business Performance

Own monthly, weekly and daily store sales targets and profitability.
Drive conversion, ATV, UPT and other store KPIs.

• Plan and execute local initiatives to improve footfall and sales.
• Analyse daily performance and take corrective actions.

2. Store Operations

• Ensure smooth day-to-day functioning of the store.
• Maintain company SOPs, opening/closing procedures and operational discipline.
• Ensure store readiness, cleanliness and brand standards at all times.
• Control operating expenses and avoid unnecessary costs.

3. Team Management

• Lead, motivate and monitor the store team.
• Allocate daily responsibilities and ensure optimum manpower utilisation.
• Conduct regular briefings, coaching and performance reviews.
• Ensure grooming, attendance, discipline and productivity standards.

4. Customer Experience

• Deliver an excellent and consistent customer experience.
• Handle customer complaints and escalations effectively.
• Ensure staff follows the defined selling process and service standards.
• Build repeat customers and improve customer retention.

5. Inventory Management

• Maintain accurate inventory and minimise stock losses/shrinkage.
• Monitor stock availability, ageing, replenishment and transfers.
• Ensure regular physical stock checks and reconciliation.
• Maintain proper control over damages, returns and discrepancies.

6. Visual Merchandising

• Ensure VM guidelines are implemented as per brand standards.
• Maintain product presentation, displays, signage and promotional communication.
• Coordinate timely implementation of new launches and campaigns.

7. Cash & Compliance

• Ensure 100% accuracy in cash, card, UPI and other collections.
• Conduct regular cash reconciliation and resolve discrepancies immediately.
• Ensure petty cash and store expenses are properly controlled and documented.
• Maintain compliance with audit, statutory and company requirements.

8. Reporting & Analysis

• Prepare and submit daily, weekly and monthly store reports.
• Track sales, stock, expenses, manpower and KPI performance.
• Identify gaps and implement action plans with clear timelines.

Key Performance Indicators (KPIs)
Sales Achievement | Conversion | ATV | UPT | Gross Margin | Stock Accuracy | Shrinkage | Customer Experience
| Manpower Productivity | Store Expenses | Audit Compliance

Ideal Candidate
36 years of retail experience, preferably in an EBO/brand outlet, with strong sales orientation, team leadership, customer handling and operational discipline.