Role & Responsibilities
Market Research & Product Development
- Gather market and competitor information as per defined formats and timelines.
- Collect data for price benchmarking and prepare weekly/monthly MIS and review presentations.
- Capture customer and Channel Partner insights on products, amenities, pricing, brand perception, and configurations.
- Share market and customer insights to support project positioning and future product development.
Lead Generation & Enquiry Management
- Generate and manage leads through Channel Partners, alternate sales channels, marketing activities, and direct customer engagement.
- Collate enquiries from various sources, verify lead sources, and maintain accurate lead databases.
- Conduct regular follow-ups with prospective customers and update enquiry status.
- Execute planned events, activations, and customer/Channel Partner engagement activities to generate leads.
Channel Partner Management
- Engage with Channel Partners within the assigned micro-market to support consistent lead generation.
- Enable Channel Partners through project/product training, marketing collaterals, and regular engagement.
- Maintain strong relationships with brokers and Channel Partners to drive property sales.
Customer Visits & Sales Conversion
- Handle customer walk-ins and effectively pitch projects based on customer requirements.
- Understand customer needs and provide suitable project/product solutions.
- Conduct site visits, explain project features and provide relevant brochures and information.
- Address customer queries and support customers with EOI/application forms and booking formalities.
- Follow up with customers after site visits, collect feedback, and update the enquiry database.
- Focus on converting qualified walk-ins and leads into successful bookings.
Referral Management
- Track and verify customer referral details and maintain accurate documentation.
- Coordinate referral invoices and payment processing.
- Communicate with customers regarding referral status and payments.
Customer Onboarding / CRM
- Support customers in completing booking/application forms.
- Collect necessary KYC documents and token/booking amounts.
- Create and update customer records and opportunities in C4C and obtain necessary approvals.
- Coordinate with relevant internal teams to ensure a smooth transition from sales to customer onboarding.
Preferred Candidate Profile
- Experience in Real Estate Sales, Channel Sales, Direct Sales, or Residential Property Sales.
- Strong exposure to Channel Partner/Broker management, lead generation, and customer handling.
- Experience in handling customer walk-ins, site visits, project pitching, follow-ups, negotiation, and sales conversion.
- Understanding of real estate market research, competitor analysis, pricing, and customer insights.
- Experience in lead/enquiry management, CRM/database management, and sales MIS reporting.
- Ability to engage and maintain relationships with Channel Partners, brokers, prospective customers, and internal stakeholders.
- Good understanding of customer booking, KYC documentation, EOI/application processes, and customer onboarding.
- Strong communication, presentation, relationship-building, negotiation, and customer-handling skills.
- Candidates with experience in residential real estate developers or established property brands would be preferred.