Regional Marketing Manager Asia (APAC)

Indo French Chamber of Commerce and Industry (IFCCI)

Bengaluru

On-site

INR 1,800,000 - 2,800,000

Full time

13 days ago

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Job summary

Indo French Chamber of Commerce and Industry (IFCCI) in Bengaluru is seeking a Regional Marketing Manager Asia (APAC) to deploy the global marketing strategy across Asia and strengthen brand visibility in regional markets.

You will generate qualified B2B industrial leads and support local sales development, coordinating digital marketing, events, PR and marketing communication initiatives across Asian markets.

Qualifications

Strong expertise in B2B marketing and international marketing strategy.
Experience in event marketing and trade shows.
Experience in public relations and media communication.
Knowledge of email marketing and lead generation campaigns.
Ability to develop case studies and marketing content.
Marketing partnership development.
Market intelligence and competitive analysis.
Graphic design and visual content creation.

Responsibilities

Deploy the global marketing strategy across Asia and supervise marketing activities in multiple APAC markets.
Coordinate digital marketing, events, PR and marketing communications across Asia.
Lead SEO, website content, and social media strategy via Asia-based Manager.
Define KPIs and coordinate with external partners and regional stakeholders.
Monitor campaign performance, ROI, and GEO/AI-driven initiatives.

Skills

B2B marketing

Digital marketing

Brand management

Event marketing

Lead generation

Market research

Content development

SEO/Website optimization

Job description

Regional Marketing Manager Asia (APAC)

Industry Manufacturing

Location - Bengaluru (Bangalore) India

Department - Marketing

Language Fluency: English (written spoken), French is an added advantage

Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai

Reports To: Global Marketing Director

Direct Reportees: Social Media Website Content Manager Asia

About the Company

Global player in Prototype Manufacturing Low-Volume Production in plastic metal materials for all industrial sectors such as automotive, aerospace, defense, space telecommunications, robotics, medical, energy, automotive, etc.

With multiple subsidiaries, production sites, RD centers and sales offices across Europe and Asia, the organization is pursuing an ambitious international growth strategy driven by digital marketing, local market penetration and brand authority.

Job Summary

Deploy the global marketing strategy across Asia
Strengthen brand visibility and industrial authority in regional markets
Generate qualified B2B industrial leads
Support local sales development and market penetration

In addition to strategic leadership, you will coordinate digital marketing, events, PR and marketing communication initiatives across Asian markets.

Roles Responsibilities

Marketing Strategy Regional Leadership
- Deploy and execute the global marketing and communication strategy across Asian Markets
- Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets
- Ensure alignment between global marketing objectives and local execution
- Act as the main interface between Group management, Asian teams and external partners
- Manage cross-cultural communication and regional market adaptation
Asia Marketing Coordination
- Coordinate marketing activities across Asian markets.
- Directly supervise the Social Media Website Content Manager Asia, responsible for:
  - SEO strategy and organic visibility
  - Website content management
  - Social media communication across Asian platforms
- Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives. objectives.
- Define priorities, objectives and KPIs for digital marketing performance.
- Coordinate marketing initiatives with external partners and regional stakeholders.
Digital Acquisition Performance Management
- Supervise digital marketing performance across global and regional search ecosystems across Asia.
- Coordinate and supervise SEA activities outsourced to external partners, including:
  - Google Ads
  - Bing Ads
  - Baidu Ads (China)
  - Naver Ads (Korea)
  - Yahoo Japan Ads (Japan)
- Responsibilities include:
  - Coordination with external SEA agencies
  - Monitoring campaign performance and ROI
  - Defining regional acquisition priorities
  - Ensuring alignment with overall marketing strategy
  - Supervise SEO strategy and website optimization performed internally by the Social Media Website Content Manager Asia, including search engines such as:
    - Google
    - Bing
    - Baidu (China)
    - Naver (Korea)
    - Yahoo Japan
  - Supervise the development of GEO (Generative Engine Optimization) initiatives performed internally by the Social Media Website Content Manager Asia, to improve the companys visibility across AI-driven search and generative platforms, including:
    - ChatGPT
    - Gemini
    - DeepSeek
    - Other emerging AI search and generative discovery platforms
  - Monitor and optimize digital acquisition performance through:
    - Traffic generation
    - Lead generation
    - Conversion rates
    - Campaign ROI
Content Strategy Localization
- Work closely with the Social Media Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets
- Ensure adaptation of English industrial content produced in Europe for Asian markets
- Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages
- Maintain brand consistency and technical accuracy across all channels
Events, Trade Shows Customer Marketing
- Supervise and coordinate marketing events across Asia.
- Organisation of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets
- Coordination of technical customer events at client facilities
- Organisation of Tech Days and partner events
- Integration of events into the lead generation strategy
- Analysis of event performance and return on investment
Public Relations Media Visibility
- Develop the organisations industrial visibility across Asian media ecosystems.
- Build relationships with industrial and economic media across Asia
- Manage press releases and regional media communication
- Coordinate interviews and visibility in digital press and TV channels
- Support communication around major milestones such as:
  - Investments
  - New facilities
  - New machines
  - Exhibitions and trade shows
Email Marketing Lead Generation
- Manage regional email marketing initiatives supporting marketing campaigns and events.
- Creation and management of newsletters and marketing campaigns
- Invitations to trade shows and technical events
- Monitoring campaign performance (open rates, click rates and engagement)
- Contribution to lead nurturing strategies
Marketing Materials Sales Support
- Support regional sales teams through marketing communication assets adapted to Asian Markets.
- Creation and localization of brochures and marketing materials
- Development of sales presentations and marketing visuals
- Ensuring brand consistency across regional communication assets
Client References Case Studies
- Promote the organisations industrial achievements across Asian markets.
- Identification of relevant customer projects
- Development of case studies and success stories
- Collection of customer testimonials
- These materials may be used in:
  - Marketing campaigns
  - Media relations
  - Social media communication
  - Commercial presentations
Market Intelligence Competitive Analysis
- Monitor industrial and marketing trends across Asian markets.
- Track competitor marketing initiatives
- Monitor industry communication strategies
- Identify new marketing opportunities and partnerships
- Provide insights to strengthen the companys regional positioning