Regional Marketing Manager - APAC

Confidential; Bengaluru; On-site; INR 2,600,000 - 4,200,000; Full time

Job summary

Confidential in Bengaluru seeks an experienced Regional Marketing Manager to lead APAC marketing across India, Australia, and Singapore. You will craft regional go-to-market strategies, drive ABM and demand generation, and collaborate with Sales to accelerate pipeline and revenue growth.

The role emphasizes in-region execution, cross-functional collaboration, and leveraging AI-enabled marketing to optimize campaigns and performance.

Qualifications

• 5+ years of in-region B2B enterprise marketing experience.
• Experience executing integrated marketing campaigns (ABM, demand gen, field & digital).
• Proven ability to engage and influence CxO executives.

Responsibilities

• Develop and execute regional APAC marketing plan for India, Australia and Singapore.
• Design and run integrated regional campaigns including ABM, demand gen, events and partner marketing.
• Partner with Sales to deliver pipeline and align regional revenue goals.
• Enable Sales teams with messaging, content and activation plans for launches.
• Plan regional conferences, executive roundtables and customer events.

Skills

B2B marketing

ABM campaigns

Demand generation

Field marketing

Digital marketing

CxO engagement

Go-to-market messaging

Campaign content

Sales alignment

AI in marketing

Project management

Analytics

Cross-functional collaboration

Job description

What You'll? Wait? Actually correct:

What You\'ll? Wait... Wait no. Let me rewrite:

What You'll? Wait. I realize there is no grammar issue. I will just give final content.

What You'll? Wait? It's going to be messy. Att. **Actually** the final version must look like:

What You'll Do

We are Hiring an experienced and results-driven Regional Marketing Manager to lead marketing across APAC. As a key member of the Revenue Marketing team, you'll play a pivotal role in accelerating growth across key markets including India, Australia, and Singapore by developing and executing integrated marketing programs that drive pipeline, strengthen customer engagement, and support revenue goals. Working in close partnership with regional Sales leadership and cross-functional teams, you'll bring global campaigns to life through locally relevant initiatives that engage enterprise buyers, create meaningful business impact, and help shape continued growth across the APAC region.

Regional Marketing Planning: Develop and execute the regional marketing plan aligned to sales priorities, target accounts, and pipeline goals across India, Australia, and Singapore.

Integrated Marketing Execution: Design and execute integrated regional campaigns leveraging account-based marketing (ABM), demand generation, digital marketing, field events, partner marketing, executive programs, and customer engagement initiatives.

Pipeline Generation: Partner closely with Sales leadership to deliver qualified pipeline, optimize marketing contribution throughout the funnel, and support quarterly revenue objectives.

GTM Readiness: Ensure regional Sales teams are enabled with campaign messaging, event activation plans, and supporting content prior to launches.

Field Events & Executive Engagement: Plan and execute regional conferences, executive roundtables, workshops, customer events, and strategic industry engagements.

Cross-Functional Collaboration: Partner with Product Marketing, Revenue Marketing, Corporate Communications, Partner Marketing, and Sales to execute globally aligned campaigns that reflect regional market priorities.

Market Intelligence: Provide insights on regional customer needs, competitive activity, buying behaviors, and market trends to help refine positioning and campaign strategy.

Performance Measurement: Maintain regional marketing dashboards and analyze campaign, pipeline, and funnel performance to optimize future investments and demonstrate marketing impact.

What You Bring

• 5+ years of in-region B2B enterprise marketing experience, ideally within enterprise AI software or technology companies.
• Proven experience executing integrated marketing campaigns, including account-based marketing (ABM), demand generation, field marketing, and digital programs that generate measurable pipeline.
• Proven success driving new business growth and customer lifecycle marketing for Fortune 2000 enterprise accounts, with the ability to engage and influence CxO and executive-level audiences.
• Exceptional ability to develop regional go-to-market messaging, executive presentations, and campaign content that support regional campaigns, field events, and strategic programs.
• Strong experience partnering directly with Sales leadership to align marketing execution with regional pipeline and revenue goals.
• AI-first marketing mindset, with experience leveraging AI tools to improve campaign planning, content development, personalization, operational efficiency, or performance optimization.
• Excellent project management skills with the ability to manage multiple regional initiatives simultaneously.
• Strong analytical mindset with experience measuring campaign performance, pipeline contribution, and marketing effectiveness.
• Exceptional communication and collaboration skills with experience working across Product Marketing, Sales, Revenue Marketing, and Partner organizations.
• Ability to translate global campaigns into locally relevant programs across diverse APAC markets.
• Deep familiarity with APAC market dynamics, business culture, and regional marketing considerations across India, Australia, and Singapore.