Overview
Job Purpose: The purpose of the job is to ensure execution of the sales distribution strategy for the allotted region through achievement of the allocated sales targets by effectively leading the complete sales force for the region while ensuring quality of business sourced and market conduct is as per defined guidelines.
Job Context & Major Challenges
Job Context: The purpose of the job is to ensure execution of the sales distribution strategy for the allotted region through achievement of the allocated sales targets by effectively leading the complete sales force for the region while ensuring quality of business sourced and market conduct is as per defined guidelines.
Job Challenges: Unavailability of skilled manpower in small towns; Short gestation time to develop people because of fast business demand; Managing attrition at the frontline due to immense competition; Getting adequate infrastructure in place in small locations; Highly competitive and aggressive industry, especially in the Direct Sales Force channel; Ensuring a fine balance between the multiple demands placed on the sales force by multiple channels.
Key Result Areas / Accountabilities
- Ensure effective execution of the business strategy in the Region
- Devise and execute branch-level plans based on market analysis to ensure achievement of targets
- Ensure effective communication and awareness of targets by each team member
- Conduct periodic reviews and recommend corrective action where required
- Drive and motivate team members to achieve business targets
- Ensure branches allocated are manned adequately with quality manpower
- Identify incremental business opportunities in the region through market intelligence and penetrate in underdeveloped markets to enhance distribution reach
- Gain market intelligence in allocated geography
- Devise and execute in-place strategies to tap potential markets
- Ensure recruitment of advisors in areas having unexploited potential
- Enhance brand awareness in underdeveloped areas for future business
- Ensure profitable and sustainable business by driving sourcing of high-quality business and ensuring market conduct in line with organizational and legal requirements
- Ensure that business activities are carried out as per compliance & regulatory guidelines
- Put in place checks and balances to control the quality of business
- Take corrective actions as and when any malpractice or market misconduct is found
- Drive awareness and adherence to persistency targets
- Monitor each branch actual expenditure against budget
- Initiate measures to curb less important expenses and drive profitability at the branches
- Drive branch profitability by taking new cost optimization initiatives
- Implement sales promotion and R&R programs and sales tools and processes to improve motivation and productivity
- Drive periodic zonal and organizational R&R initiatives and motivate the team toward peak achievements
- Effectively communicate promotional programs to the entire sales team
- Ensure branches plan incremental revenues through these programs and deliver results during the program period
- Provide feedback on the results of promotional programs
- Identify opportunities, drive and monitor productivity enhancement initiatives
- Communicate the effective use of the sales process to the entire sales team
- Plan and review the process at the BM/BH/ReM level and obtain feedback for enhancement
- Facilitate maintenance of proper database on day-to-day activities to monitor performance
- Ensure streamlined teamwork with support functions such as Operations, Sales Training, Marketing, Compliance and HR to achieve regional business goals
- Give proper support to the Operations team to improve login-to-completion ratios for new business sourced and servicing existing clients
- Ensure team members participate in planned training initiatives to be adequately equipped in terms of knowledge and skill
- Work with the HR team for manpower hiring, engagement and retention across region
- Work with Zonal Compliance to ensure awareness of guidelines and proactive corrective measures for proper market conduct
- Provide inputs for improvement of processes across all support functions
- Team Development: Ensure continuous on-the-job training and skill enhancement of team members