Real Estate Digital Marketing Executive

Sukran Realty; New Town; On-site; INR 391,000 - 614,000; Full time

Job summary

Sukran Realty is seeking a Digital Marketing Executive to independently manage the company's complete digital marketing activities. You will create professional marketing designs, manage social media, run paid campaigns, generate property leads and develop digital strategies.

The role requires handling creative planning, content creation, campaign execution, performance tracking and lead generation with a focus on real estate branding.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2-4 years of digital marketing experience, preferably in real estate.
• Strong knowledge of Facebook and Instagram Ads.
• Graphic design and video editing skills.
• Knowledge of SEO, WordPress and website management.
• Google Analytics 4 and Google Tag Manager familiarity.
• Good copywriting and communication skills.
• Ability to work independently and manage multiple tasks.

Responsibilities

• Graphic design & creative development for property marketing.
• Plan, create and manage Meta Ads & paid campaigns.
• Social media management across Facebook, Instagram, LinkedIn and YouTube.
• Video editing & reel creation for property campaigns.
• Lead tracking, CPL analysis and performance reporting.
• Use AI tools to generate property visuals and marketing concepts.

Skills

Social media management

Content creation

Copywriting

Independent work

Lead generation

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

GA4

GTM

Canva

Adobe Photoshop

CapCut

Job description

*Job Title: Digital Marketing Executive Real Estate

*Department: Marketing & Digital Marketing

*Industry: Real Estate

*Employment Type: Full-Time

*Experience: 2-4 Years (Real Estate Experience Preferred)

Job Overview

We are looking for a creative, skilled and result-oriented Digital Marketing Executive to independently manage our company's complete digital marketing activities.

The candidate will be responsible for creating professional marketing designs, managing social media platforms, running paid advertising campaigns, generating quality property leads and developing digital marketing strategies.

The ideal candidate should be capable of handling everything independently, from creative planning and content creation to campaign execution, performance tracking and lead generation.

Key Responsibilities

1. Graphic Design & Creative Development

• * Create professional social media posts, banners, brochures, flyers and property advertisements.
• * Design high-converting creatives for Meta Ads and Google Ads.
• * Create property marketing creatives, project brochures and promotional materials.
• * Develop creative concepts for residential projects, apartments, villas, plots and commercial properties.
• * Use AI tools to generate property visuals and marketing creatives.
• * Maintain consistent brand identity across all marketing materials.

2. Meta Ads & Paid Advertising

• * Plan, create and manage Facebook and Instagram advertising campaigns.
• * Run Lead Generation, Traffic, Engagement and Conversion campaigns.
• * Develop effective ad copies, headlines and creative strategies.
• * Manage campaign budgets and optimize Cost Per Lead (CPL).
• * Analyze audience targeting, campaign performance and lead quality.
• * Conduct A/B testing of creatives, audiences and ad copies.
• * Generate quality property enquiries and site visit leads.

3. Social Media Management

• * Manage Facebook, Instagram, LinkedIn and YouTube accounts.
• * Plan and execute monthly social media content calendars.
• * Create engaging property posts, reels, stories and promotional videos.
• * Write captions, hashtags and social media content.
• * Manage regular posting and audience engagement.
• * Follow real estate trends and develop creative marketing ideas.

4. Video Editing & Reel Creation

• * Edit property promotional videos, walkthroughs and short-form reels.
• * Create engaging video advertisements for Meta and Instagram.
• * Add transitions, subtitles, music, voiceovers and motion graphics.
• * Develop promotional videos for property launches and campaigns.

5. Lead Tracking & Performance Analysis

• * Monitor incoming leads from Meta Ads and Google Ads.
• * Track CPL, campaign spend, CTR, conversions and lead quality.
• * Prepare weekly and monthly marketing performance reports.
• * Coordinate with the sales and CRM teams for lead feedback.
• * Identify opportunities to improve campaign performance.

6. AI & Marketing Tools

• * Use AI tools such as ChatGPT, Gemini and image-generation platforms for marketing.
• * Create AI-powered property visuals, marketing concepts and content.
• * Use Canva, Photoshop, Illustrator or similar design tools.
• * Use CapCut, Premiere Pro or similar video editing software.
• * Explore automation tools to improve marketing productivity.

Required Skills & Qualifications

• * Bachelor's degree in Marketing, Business Administration or a related field (preferred).
• * 24 years of experience in digital marketing.
• * Strong knowledge of Facebook and Instagram Ads.
• * Good graphic design and video editing skills.
• * Knowledge of social media management and content creation.
• * Basic understanding of SEO, WordPress and website management.
• * Knowledge of Google Analytics 4 and Google Tag Manager.
• * Good copywriting and communication skills.
• * Ability to work independently and manage multiple tasks.

Preferred Tools & Software

• * Meta Ads Manager
• * Canva
• * Adobe Photoshop
• * CapCut
• * Google Analytics 4 (GA4)
• * Google Tag Manager (GTM)
• * Google Search Console

Preferred Candidate Profile

• * Experience in real estate marketing is highly preferred.
• * Understanding of property marketing, residential projects and lead generation.
• * Creative thinking with a performance-driven mindset.
• * Ability to handle complete digital marketing operations independently.
• * Strong focus on generating quality leads rather than just increasing engagement.
• * Ability to work with deadlines and take ownership of marketing activities.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• * Quality and consistency of marketing creatives.
• * Social media growth and engagement.
• * Lead generation and Cost Per Lead (CPL).
• * Campaign performance and advertising ROI.
• * Quality of video and promotional content.
• * Website updates and SEO improvements.
• * Monthly marketing targets and reporting.

*Important*: The candidate will be expected to independently manage the company's complete digital marketing and creative activities, with a strong focus on real estate brand building and lead generation.*