RBB-Personal Banker Sales

HDFC Bank Limited; Guntur District; On-site; INR 300,000 - 480,000; Full time

Job summary

HDFC Bank Limited is seeking a RBB Personal Banker - Sales to drive outbound liability sales, sourcing new accounts, and cross-selling banking products. The role emphasizes customer onboarding, lead generation, and adherence to KYC/AML norms within a branch environment.

The incumbent will work with branch teams to acquire new customers, promote direct channels, and achieve sales targets while maintaining high service standards.

Qualifications

• Graduation completed; postgraduate preferred.
• NISM V-A, IRDA and GI certifications are required.
• Strong sales and banking product knowledge.
• Excellent communication and planning abilities.

Responsibilities

• Acquire new Liability accounts from resident/non-resident customers.
• Generate leads via catchment work, cold calls and referrals.
• Participate in local marketing activities for business acquisition.
• Adhere to KYC/AML guidelines during account acquisition.
• Provide Classic/Preferred/Imperia customers to the branch.
• Ensure good customer onboarding experience and resolve onboarding issues.
• Promote direct banking channels for customer usage.
• Fulfill CASA leads generated by all verticals for the branch.
• Cross-sell assets and TPP products such as MF and Health Insurance.

Skills

Sales

Influencing

Banking products

Planning & organizing

Communication

Competitive knowledge

Financial trends

Education

Graduation

Post-Graduation

NISM V-A Certification

IRDA Certification

GI Certification

Job description

Job Title

RBB Personal Banker - Sales

Business Unit

RBB

Reporting To

Branch Sales Manager (BSM) or Branch Manager (non-BSM branch)

Job Function and Role Type

Outbound Sales, Individual Contributor

Version No

1

Job Purpose

Outbound Sales resource responsible for sourcing Liability business from the market. Primary focus is acquiring New to Bank customers and fulfilling leads from Branch Staff and other verticals.

Key Responsibilities

Outbound Sales Sourcing

• Acquire new Liability accounts from Resident/Non-Resident customers.
• Generate leads via catchment working, cold calls, and referrals.
• Participate in local marketing activities for business acquisition.
• Ensure adherence to KYC/AML guidelines during account acquisition.
• Provide Classic/Preferred/Imperia customers to the branch.

Customer Services

• Ensure good customer experience and onboarding satisfaction.
• Resolve complaints during onboarding within stipulated TAT.
• Promote direct banking channels for customer utilization.

Fulfillment of Leads

• Fulfill CASA leads generated by all verticals for the branch.
• Adhere to TAT guidelines to meet customer commitments.

Cross-Sales

• Cross-sell retail assets like AL/PL/BL/HL/GL/CD/TWL.
• Cross-sell TPP products such as LI, MF, and Health Insurance.
• Promote credit cards, Demat accounts, and other products.

Business Hygiene

• Manage Welcome Kits without custody delays.
• Activate all accounts as per product definition by the next month.
• Ensure accounts maintain required AMB.
• Source premium accounts with quality focus.

Education:

Graduation required; Post-Graduation preferred.

Certifications:

NISM V-A Certification, IRDA Certification, GI Certification.

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing skills, communication skills, knowledge of competition and financial trends.

Major Stakeholders

Customers, Branch Banking Team, CX Team, SET Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.

Required Skills

Refer to the Job Description