Role Description
Job Title
Personal Banker
Business Unit
Retail Branch Banking
Reporting To
Branch Head
Job Function and Role Type
Sales – Retail Banking
Job Purpose
Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.
Key Responsibilities
Sales
- Ensure Sales responsibilities are completed.
Managing Classic Portfolio
- Manage benchmark customer numbers in the portfolio.
- Group customers with family members for enhanced relationships.
- Achieve income-generating product benchmarks.
- Enhance customer group profitability and wallet size.
- Update CRM with detailed customer interactions.
Customer Services
- Deliver quality customer service and resolve complaints within TAT.
- Promote direct banking channels and assist customers.
- Ensure timely account opening and customer communication.
Operations
- Maintain daily sales reports.
- Ensure quality acquisition of savings and current accounts.
- Cross-sell products like Demat, Bill Pay, and Advisory.
- Monitor large account movements and prevent attrition.
- Promote third-party products like MF, Insurance, and Bonds.
- Ensure error-free documentation for account opening and instructions.
- Adhere to KYC norms and maintain 5-S standards.
- Manage locker operations and standing instructions.
- Update CRM for asset leads and weed-out database.
Education
Graduation required; Post-graduation preferred.
Certifications
- NISM V-A Certification
- IRDA Certification
- GI Certification
Key Competencies
- Sales and influencing skills
- banking product knowledge
- planning and organizing
- communication
- knowledge of competition
Major Stakeholders
- Customers
- Branch Banking Team
- Operations
- Insurance CAM
- MF Fund Houses
- HSL Personnel