RBB-Branch Mgr

HDFC Bank; Viramgam; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

HDFC Bank Limited seeks a Branch Manager for Retail Branch Banking in India. You will drive profitability, manage customer relationships, and ensure regulatory compliance while leading a sales-driven team.

The role emphasizes achieving business targets, cross-selling Demat, Cards, and Insurance, and supervising operations, customer service, and risk controls.

Qualifications

• Customer-facing leadership and branch-level decision making.
• Strong analytical skills for portfolio performance and targets.
• Ability to lead a team and deliver on cross-sell initiatives.

Responsibilities

• Achieve income and contribution targets.
• Achieve incremental CASA targets.
• Ensure portfolio growth and cross-sell ratio.
• Cross-sell products like Demat, Credit Cards, and Insurance.
• Manage revenue-generating roles and programs.
• Achieve channel and cross-sell targets.
• Ensure HNW portfolio management and customer service.
• Ensure branch sales model compliance.
• Handle complaints and ensure timely resolution.
• Control attrition and grow existing portfolios.
• Organize customer meets for feedback.
• Motivate and manage staff productivity.
• Provide training on skills, products, and operations.
• Monitor staff turnover and morale.
• Review vault, cash, and key registers.
• Ensure compliance with banking regulations.
• Monitor audit ratings and operational errors.
• Review progress against objectives periodically.

Skills

Customer delight

Decision-making

Analytical ability

Team management

Cross-sell expertise

Education

Graduation

Job description

Job Function and Role Type

Sales, Supervisory, Extensive Travel Required

Complaints and Customer Management

Ensure branch sales model compliance.

Role Description

Job Title

Branch Manager - Retail Branch Banking

Business Unit

Retail Branch Banking

Reporting To

Cluster Head / Circle Head

Job Function and Role Type

Sales, Supervisory, Extensive Travel Required

Version No

2.0

Job Purpose

Manage branch profitability, customer relationships, and operational compliance. Drive business growth through target achievement and cross-sell initiatives.

Key Responsibilities

Achievement of Business Targets

• Achieve income and contribution targets.
• Achieve incremental CASA targets.
• Ensure portfolio growth and cross-sell ratio.
• Cross-sell products like Demat, Credit Cards, and Insurance.

Program / Channel Management

• Manage revenue-generating roles and programs.
• Achieve channel and cross-sell targets.
• Ensure HNW portfolio management and customer service.

Complaints and Customer Management

• Ensure branch sales model compliance.
• Handle complaints and ensure timely resolution.
• Control attrition and grow existing portfolios.
• Organize customer meets for feedback.

People Management

• Motivate and manage staff productivity.
• Provide training on skills, products, and operations.
• Monitor staff turnover and morale.

Review and Control

• Review vault, cash, and key registers.
• Ensure compliance with banking regulations.
• Monitor audit ratings and operational errors.
• Review progress against objectives periodically.

Education

Graduation (minimum).

Certifications

AMFI Certification (optional), IRDA Certification (optional), NCFM Certification (optional).

Key Competencies

Customer delight, Decision-making, Analytical ability, Team management, Cross-sell expertise.

Major Stakeholders

• Customers
• Admin/Infra/HR
• Retail Marketing
• Audit
• IT
• Product Development
• RBI Officials