Project Manager

Keka Technologies Private Limited; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Job summary

ESP Engineered is seeking a Digital Marketing- Project Manager located in Dadri, Uttar Pradesh, India. This role involves planning, executing, and optimizing digital marketing campaigns across diverse channels including SEO/SEM, social media, email, and display advertising. The ideal candidate should have a degree in marketing, proven experience in campaign management, strong analytical skills, and creativity in devising impactful digital strategies. You will lead efforts to enhance user experience and drive measurable results.

Qualifications

• Demonstrable experience leading and managing digital marketing campaigns.
• Experience in optimizing landing pages and user funnels.
• Strong analytical skills and data-driven thinking.

Responsibilities

• Plan and execute all digital marketing campaigns.
• Measure and report performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend.

Skills

SEO/SEM Management

Email Marketing

Social Media Campaigns

Digital Analytics

Creativity

Education

Degree in Marketing or related field

Tools

Google Analytics

Mailchimp

Salesforce

Job description

We are looking for a Digital Marketing- Project Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on those insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• Degree in marketing or a related field
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Working knowledge of Mailchimp and Salesforce
• Strong analytical skills and data‑driven thinking
• Up‑to‑date with the latest trends and best practices in online marketing and measurement