Programmatic Group Head/ Associate Director

Merkle Italia; Gurugram District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Amnet in Gurugram seeks a Programmatic Group Head/Associate Director to own end-to-end campaign management for Dentsu clients. The role involves ensuring accurate tracking, monitoring performance, and collaborating with the media team to resolve technical issues.

The candidate will forecast revenues, respond to billing inquiries, and contribute to best practices and campaign strategies to drive effectiveness.

Qualifications

• Experience in managing programmatic campaigns across multiple DSPs.
• Strong understanding of ad tech, tracking, and attribution.
• Excellent communication with internal teams and clients.

Responsibilities

• Own campaign management for Dentsu clients within the Addressable team.
• Ensure tracking is in place and campaigns are monitored for optimal serving.
• Coordinate with internal Media team to identify, report, and resolve technical issues.

Job description

## Programmatic Group Head/ Associate DirectorApplylocations: Gurugramtime type: Full timeposted on: Posted 30+ Days Agojob requisition id: R1116790The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.**Job Description:**Key responsibilities:Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctlyCoordinates with the internal Media team to aid in identifying, reporting and resolving technical issuesProvides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activityProvides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issuesBuilds campaign proposals including a set of tactics matching with the overall goal of the advertiserExports data from the ad server interface and combines it in a correct way with DSP data points if neededMaintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technologyContributes to updating best practices and offers insights on how to improve campaign effectivenessOffers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign**Location:**Gurugram**Brand:**Amnet**Time Type:**Full time**Contract Type:**Permanent