Program Manager – Content & Audience Growth

Zomint Tech Pvt Ltd.; Mohali; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Zomint Tech Pvt Ltd. in Mohali is seeking a Program Manager – Content & Audience Growth to lead content strategy and growth across YouTube and other social platforms. You will guide topic discovery, formats, and audience insights, translating them into scalable growth programs and campaigns.

The role requires hands-on execution, analytical thinking and the ability to work with creators, editors and subject-matter experts in a fast-paced startup setting.

Qualifications

• 2–6 years of experience in content strategy, program management, digital media, YouTube growth or related field.
• Experience working with YouTube channels, digital creators, media businesses or content-led brands.
• Strong understanding of YouTube trends, formats, audience behaviour and platform dynamics.
• Creative mindset with structured thinking, project management and execution skills.
• Ability to interpret content analytics and convert insights into actionable strategies.
• Excellent communication and stakeholder management skills.
• Comfort working in a fast-paced startup environment with ownership and minimal supervision.

Responsibilities

• Content Strategy & Growth: Develop and execute content strategies to grow YouTube channels and other social media platforms.
• Trend Spotting: Track emerging trends, viral formats, creator strategies, audience interests and competitor activity.
• Content Programming: Build content calendars, series, recurring formats and campaign plans aligned with objectives.
• Cross-functional Coordination: Work with scriptwriters, video editors, creators, subject-matter experts and internal stakeholders.
• Creative Ideation: Generate fresh concepts, hooks, formats and storytelling approaches.
• Performance Analytics: Track views, watch time, audience retention, click-through rates, engagement and subscriber growth.
• Execution & Ownership: Manage timelines, production workflows, publishing schedules and quality standards.
• Growth Experiments: Test formats, titles, thumbnails, content lengths and distribution strategies.
• Business Impact: Connect content performance with brand awareness and growth.

Skills

Content strategy

Program management

Digital media

YouTube growth

Creator operations

Communication

Tools

YouTube Studio

Social media analytics

Job description

Program Manager – Content & Audience Growth

2-6

Full-Time

About Zomint

At Zomint, we are building India's Default Financial Advisor — helping mass-affluent families make smarter financial decisions through a combination of technology, research and human expertise. We believe financial education should be engaging, accessible and actionable. Content is a key part of how we build trust, educate audiences and create a meaningful impact at scale.

Role Overview

Program Manager – Content & Audience Growth who combines creative thinking with strong execution and business acumen. This role will involve managing and scaling content initiatives across YouTube and other social media platforms, identifying emerging trends, developing content strategies and ensuring consistent execution. The ideal candidate understands what makes content work — from discovering compelling topics and formats to analysing audience behaviour and turning insights into repeatable growth strategies. We are particularly interested in candidates who have worked with established YouTube channels, digital creators, media companies or fast-growing content-led businesses.

Key Responsibilities

• Content Strategy & Growth: Develop and execute content strategies to grow YouTube channels and other social media platforms, with a focus on reach, engagement, retention and audience growth.
• Trend Spotting: Track emerging trends, viral formats, creator strategies, audience interests and competitor activity to identify new content opportunities.
• Content Programming: Build content calendars, series, recurring formats and campaign plans aligned with business and audience objectives.
• Cross-functional Coordination: Work closely with scriptwriters, video editors, creators, subject-matter experts and internal stakeholders to take content from ideation to publication.
• Creative Ideation: Generate fresh concepts, hooks, video formats and storytelling approaches that make complex subjects engaging and relatable.
• Performance Analytics: Track metrics such as views, watch time, audience retention, click-through rates, engagement and subscriber growth to identify what works.
• Execution & Ownership: Manage timelines, production workflows, publishing schedules and quality standards while ensuring consistent delivery.
• Growth Experiments: Test different formats, titles, thumbnails, content lengths and distribution strategies to improve performance.
• Business Impact: Connect content performance with broader business objectives, including brand awareness, audience trust and growth.

What We’re Looking For

• 2–6 years of experience in content strategy, program management, digital media, YouTube growth, creator operations or a related field.
• Experience working with YouTube channels, digital creators, media businesses or content-led brands.
• Strong understanding of YouTube trends, content formats, audience behaviour and platform dynamics.
• A creative mindset combined with structured thinking, project management and execution skills.
• Ability to interpret content analytics and convert insights into actionable strategies.
• Excellent communication and stakeholder management skills.
• Comfort working in a fast-paced startup environment with ownership and minimal supervision.

Good to Have

• Experience in finance, personal finance, investing, wealth management or financial education content.
• Experience scaling a YouTube channel or managing high-volume content production.
• Familiarity with YouTube Studio, social media analytics, content research and AI-powered workflows.
• Experience working with well-known creators or high-growth digital media platforms.

Why Join Zomint?

• Build and scale content initiatives at the intersection of finance, technology and consumer education.
• Work closely with a team that values creativity, experimentation and ownership.
• Take ideas from concept to execution and see the impact of your work.
• Help shape how millions of Indians discover and understand personal finance.