YouTube Content Strategist (Channel Growth)

Growthschool; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Access to AI tools and workflows

Career growth opportunities

Free GrowthSchool and Outskill access

Direct access to founders’ office

Job summary

GrowthSchool is seeking a YouTube Content Strategist (Channel Growth) to own topic selection, packaging, and data-driven testing for Bengaluru channels. You will drive CTR improvements by crafting titles and thumbnails, coordinating with designers, and building scalable content systems.

You'll lead a 5-10 person team of designers, researchers, and analysts, collaborating with senior stakeholders to shape multi-channel growth and stay ahead of trends.

Qualifications

• 5+ years of experience in YouTube packaging, channel strategy, content strategy or a closely related role.
• Proven experience working directly on YouTube channel growth with measurable outcomes.
• Strong understanding of YouTube CTR, impressions, views and audience behaviour.
• Hands-on experience with title and thumbnail strategy.
• Experience running A/B tests and using data to make content decisions.
• 2+ years of experience managing teams of 5-10 people, including designers, researchers or analysts.
• Experience hiring, coaching and developing content/creative teams.
• Strong analytical skills with YouTube Studio, vidIQ, TubeBuddy and spreadsheets or similar tools.

Responsibilities

• Own topic selection and content strategy across our YouTube channels.
• Build and maintain a 90-day content/topic slate.
• Run A/B tests across titles and thumbnails and document results.
• Develop clear thumbnail briefs and communicate the promise at a glance.
• Lead and develop a team of 5-10 designers, researchers and analysts.
• Shape multi-channel strategy and channel growth across platforms.

Job description

YouTube Content Strategist (Channel Growth) - Bengaluru

Who We Are

We're GrowthSchool. And we built Outskill.

GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world, and used AI to make that learning personal at a scale a classroom never could.

Then AI changed what "upskilling" even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.

So, we built Outskill, our AI education arm, to close that gap - practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 20M+ learners across 160+ countries, and programs running everywhere from individual upskilling to enterprise AI transformation.

Our mission: Make 100 million people AI-ready by 2028.

What that actually feels like day to day: were 300+ people, backed by Sequoia, moving at a speed that surprises most people who join us. Products ship in weeks, not quarters. Theres no thick layer of process between an idea and it going live. Youll own things visibly bigger than your title. Some experiments will fail publicly, and well talk about them openly on Monday.

Why This Role Exists

We’ve grown Vaibhav Sisinty’s YouTube channel from 60K to 840K+ subscribers in about a year, and were now building multiple channels.

The next stage of growth depends heavily on what happens before a video is even made - which topic we choose, how we package it, what title we give it, and what thumbnail appears in the feed.

We’re looking for a YouTube Content Strategist to own this entire layer of channel growth. You’ll turn content instincts into a data-driven, repeatable testing system that improves CTR, topic hit rate and overall channel growth.

What You’ll Do

Content & Topic Strategy

Own topic selection across our YouTube channels based on:

• Search demand and audience interests.
• Competitor outliers and emerging trends.
• Historical channel performance and data.
• Trend timing and content opportunities.

Build and maintain a 90-day content/topic slate.

Challenge ideas with data and evidence, including ideas from senior stakeholders.

YouTube Packaging & CTR

Own the packaging of every video that goes live:

• Develop and evaluate title and thumbnail concepts.
• Work closely with thumbnail designers and content teams.
• Own click-through rate (CTR) and understand its relationship with impressions and views.
• Develop clear thumbnail briefs and ensure thumbnails communicate the right promise at a glance.
• Identify patterns behind high-performing and underperforming videos.

A/B Testing & Analytics

Build a rigorous experimentation system around YouTube packaging:

• Run A/B tests across titles and thumbnails.
• Maintain a clear testing ledger documenting what worked and why.
• Use YouTube Studio, spreadsheets and relevant tools to identify insights.
• Turn data into actionable hypotheses and content decisions.
• Continuously validate or challenge existing content and packaging assumptions.

Competitive Intelligence

Stay deeply connected to whats happening across YouTube:

• Track successful content and packaging patterns across relevant channels.
• Identify emerging formats, topics and content trends.
• Analyse breakout videos and understand why they worked.
• Build a regular competitive intelligence and outlier-tracking process.

Team Leadership

• Lead and develop a team of 5-10 designers, researchers and analysts.
• Set clear goals, standards and ways of working.
• Hire, coach and develop team members.
• Review output and maintain a high quality bar.
• Build a culture of experimentation, ownership and data-driven decision-making.

Multi-Channel Strategy

Help shape the growth strategy across multiple YouTube channels:

• Define channel positioning and content direction.
• Recommend upload cadence and format mix.
• Identify opportunities to launch new channels.
• Build scalable systems that can work across channels.

What We’re Looking For

We’re looking for a data-driven YouTube strategist and player-coach who understands that channel growth isnt just about making good content - its about making the right content and packaging it in a way that earns the click.

You should be someone who combines creative judgment, analytical thinking, experimentation and team leadership.

Must-Have

• 5+ years of experience in YouTube packaging, channel strategy, content strategy or a closely related role.
• Proven experience working directly on YouTube channel growth with measurable outcomes.
• Strong understanding of YouTube CTR, impressions, views and audience behaviour.
• Hands-on experience with title and thumbnail strategy.
• Experience running A/B tests and using data to make content decisions.
• 2+ years of experience managing teams of 5-10 people, including designers, researchers or analysts.
• Experience hiring, coaching and developing content/creative teams.
• Strong analytical skills with hands‑on experience using YouTube Studio, vidIQ, TubeBuddy and spreadsheets or similar tools.
• Strong visual judgment and the ability to clearly brief and evaluate thumbnails.
• Ability to work closely with creators, writers, editors and senior stakeholders.
• Strong ownership and ability to operate independently in a fast‑paced environment.

Good-to-Have

• Experience working on a YouTube channel with 1M+ subscribers.
• Experience managing packaging/content strategy across multiple channels or niches.
• Experience with AI, technology, business or professional education content.
• Experience working with a global, English-first audience.
• Experience building AI-assisted workflows for thumbnail creation, iteration, research or content ideation.
• Experience working with creator-led businesses, YouTube agencies or high-growth content teams.

What We Offer

Opportunity to directly influence the growth of one of Indias fastest-growing creator-led YouTube businesses.

Direct access to work closely with Vaibhav Sisinty and the founders office team.

High ownership over content strategy, packaging and channel growth.

Opportunity to build and lead a 5-10 member content strategy/packaging team.

Access to Indias best AI minds, premium AI courses and cutting-edge AI tools and workflows.

Free access to GrowthSchool and Outskill programs, including AI Mastermind and fellowships.

Opportunity to work alongside the founding team at GrowthSchool HQ.

Fast career growth in a high-ownership, low-bureaucracy environment.

Competitive compensation based on experience and assignment performance.

Work Location

• Bengaluru - On-site, 6 days a week.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.