Social Media Strategy Manager

The 1 Club; Mumbai; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

1% Club is seeking a Social Media Strategy Manager to own our social presence end-to-end across Instagram, YouTube, LinkedIn, and more. You’ll shape the channel plan, guide creators and designers, and report growth to leadership.

You will work hands-on in a strategy-first role, translating insights into compelling hooks, captions, and formats. A track record in brand-comms and fintech/content is ideal for this role in Mumbai-based team.

Qualifications

• 4 to 7 years in social media or content marketing.
• Track record of growing audiences with measurable results.
• Deep knowledge of Instagram, YouTube and LinkedIn best practices and changes.
• Strong editorial judgment to identify hooks and effective captions.
• Comfort reading analytics and turning data into decisions.
• Experience briefing and managing writers, editors, designers, or creators.
• Clear, confident communication with founders and senior stakeholders.

Responsibilities

• Set the strategy - Define goals, audiences, and the role of each channel (Instagram, YouTube, LinkedIn, X, etc.).
• Run the content calendar with themes, formats, and cadence across platforms.
• Lead the content engine by briefing and reviewing work from writers, editors, designers, and creators.
• Grow the audience by driving growth, testing formats, collaborations, and creator partnerships.
• Measure and report performance weekly; present monthly results to leadership.
• Manage community by guiding tone in comments/DMs and flagging recurring questions.
• Protect the brand by ensuring accuracy and compliance with financial-content guidelines.
• Work across teams with marketing, product, and community to support launches and paid amplification.

Skills

Social media strategy

Audience growth

Editorial judgment

Data analysis

Writers/Editors briefing

Communication with leadership

Job description

Job Description - Social Media Strategy Manager

About Us:

1% Club is an education-led fintech platform that helps people make smarter decisions with their money.

Founded by Sharan Hegde and Raghav Gupta, 1% Club was built on a core belief: financial literacy is the first step to financial independence. That belief built Indias most trusted personal finance education brand, and has since evolved into a fintech platform with an app that helps users invest, plan, and manage their money in one place, powered by AI.

Company Snapshot

Headquarters: Mumbai, India

Team Size: 200+

What We Do

Financial Education

7L+ learners across personal finance, taxation, insurance, credit cards, and investing through live masterclasses and a subscription-based membership.

Fintech Services

The 1% Club app is built to replace the traditional bank RM with something smarter, faster, and always available. It combines an AI finance copilot with a curated set of financial products, including mutual fund baskets, fixed deposits, and stock baskets, with plans to solve for credit cards, taxation, insurance, and loans over time. For users who want deeper guidance, the app offers Personal CFO, a premium SEBI-registered advisory service for end-to-end financial planning. Insurance advisory is handled through Pillow, an independent vertical focused on transparent, long-term protection.

Compliance Governance

1% Club operates under:

• SEBI-registered Investment Advisor (RIA) license
• SEBI-registered Research Analyst (RA) license

Trust is the foundation. Compliance is how we protect it.

The Road Ahead

Build the simplest, smartest way for Indians to manage their money, end to end, in one app. The modern replacement for your bank RM.

Come build it with us.

About the role -

You will own One Percent Clubs social media strategy end to end: what we say, where we say it, and whether it is working. That means setting the channel plan, running the content calendar, guiding creators and designers, and reporting on growth to leadership.

This is a strategy-first role with hands-on execution. You will decide the direction and also be close enough to the work to fix a weak hook or a bad caption yourself.

What youll do -

• Set the strategy - Define goals, audiences, and the role of each channel (Instagram, YouTube, LinkedIn, X, and whatever comes next). Revisit it every quarter.
• Run the content calendar - Plan themes, formats, and posting cadence across platforms, balancing evergreen education with timely, trend-led content.
• Lead the content engine - Brief and review work from writers, video editors, designers, and creators. Set the quality bar for hooks, scripts, thumbnails, and captions.
• Grow the audience - Drive follower growth, reach, and engagement. Find and test new formats, collaborations, and creator partnerships.
• Measure and report - Track performance weekly, run experiments, and turn the numbers into clear decisions. Present monthly results to founders and leadership.
• Manage community - Set the tone for comments and DMs, flag recurring questions to the product and content teams, and handle escalations.
• Protect the brand - Keep content accurate, compliant with financial-content guidelines, and consistent in voice. Own the response plan when something goes wrong publicly.
• Work across teams - Partner with marketing, product, and community to support launches, campaigns, and paid amplification.

What success looks like -

• By 30 days: Audited every channel, mapped whats working, and shared a first-pass strategy with leadership.
• By 90 days: A running content calendar, a weekly reporting rhythm, and at least three format experiments shipped and reviewed.
• By 180 days: Measurable growth in reach and engagement against agreed targets, and a content team that runs to your playbook.

What were looking for -

• 4 to 7 years in social media or content marketing, with at least 2 years owning strategy for a brand or creator-led business.
• A track record of growing audiences, with numbers you can walk us through.
• Deep, current knowledge of how Instagram, YouTube, and LinkedIn reward content, and how that is changing.
• Strong editorial judgment: you can tell a good hook from a weak one and explain why.
• Comfort with data. You read platform analytics fluently and turn them into decisions, not just reports.
• Experience briefing and managing writers, editors, designers, or creators.
• Clear, confident communication with founders and senior stakeholders.

Nice to have -

• Experience in personal finance, fintech, or edtech content.
• Familiarity with SEBI or ASCI guidelines for financial content and influencer disclosures.
• Hands-on short-form video skills: scripting, basic editing, or on-camera presence.
• Experience running paid social alongside organic.
• Creator or influencer partnership experience in the Indian market.