Program Manager

ESP Engineered; Nagpur City; On-site; INR 800,000 - 1,200,000; Full time

Job summary

ESP Engineered in Nagpur City is looking for a Program Manager – Marketing to lead high-impact marketing programs. This role involves strategic planning, cross-functional collaboration, and performance tracking to enhance marketing impact. The ideal candidate has a Bachelor’s degree in Marketing or related field with over 3 years of experience in marketing program management. Strong analytical skills in Google Sheets/Excel are essential. The position entails managing budgets, timelines, and ensuring timely delivery of marketing initiatives.

Qualifications

• 3+ years in marketing program management or campaign management.
• Proven track record of defining and implementing marketing process improvements.
• Strong expertise in data analysis with Google Sheets and Excel.

Responsibilities

• Manage the end-to-end lifecycle of marketing programs.
• Develop and drive marketing program strategy aligned with goals.
• Collaborate with cross-functional teams to ensure program execution.

Skills

Analytical skills

Communication skills

Stakeholder management

Organizational skills

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Tools

Google Sheets

Excel

Job description

The Program Manager – Marketing will lead end-to-end execution of high-impact marketing programs, driving alignment across teams and ensuring timely, efficient delivery. The role involves strategic planning, cross-functional collaboration, performance tracking, and continuous process improvement to enhance marketing impact and ROI.

Key Responsibilities

• Manage the end-to-end lifecycle of complex marketing programs with high visibility and impact across multiple teams and business units.
• Develop and drive the overall marketing program strategy, ensuring alignment with organizational goals and brand objectives.
• Define program scope (mission, vision, success metrics), set clear objectives, and implement improvements based on data-driven insights.
• Collaborate with cross-functional teams (Sales, Product, Design, Digital, Operations) to ensure seamless program execution.
• Partner with internal/external stakeholders, agencies, and vendors to prioritize and deliver marketing initiatives effectively.
• Track and manage dependencies, risks, and bottlenecks; implement proactive mitigation strategies to ensure timely delivery.
• Oversee program governance by establishing processes, documentation, and reporting mechanisms to monitor progress and performance.
• Design and manage KPI dashboards for campaign effectiveness, lead generation, customer engagement, and ROI.
• Create, monitor, and manage program budgets and timelines, ensuring resources are allocated optimally.
• Act as a bridge between leadership and execution teams, driving alignment and clear communication across all stakeholders.
• Continuously evaluate and optimize marketing processes to improve efficiency, scalability, and impact.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in marketing program management, campaign management, or cross‑functional project leadership; proven track record of defining and implementing marketing process improvements using data and metrics.
• Strong analytical skills with expertise in Google Sheets/Excel (pivot tables, lookups, nested formulas, data analysis).
• Excellent communication, stakeholder management, and organizational skills.
• Experience working with cross‑functional marketing and non‑marketing teams.