Project Coordinator - Digital Marketing

Quartrdesign.com; Coimbatore District; On-site; INR 350,000 - 550,000; Full time

Job summary

A digital marketing agency is seeking a Project Coordinator in Coimbatore District to craft and execute strategic marketing plans for diverse clients. The role requires liaison between clients, graphic designers, and content marketers, ensuring seamless communication and project execution. Ideal candidates should possess 1-2 years of marketing management experience and strong proficiency in digital marketing tools. Excellent communication and analytical skills are essential for success in this dynamic environment.

Qualifications

• 1-2 years of experience in a marketing management role, preferably in a digital marketing agency.
• Strong proficiency in digital marketing tools and platforms.
• Exceptional skills in managing multiple projects simultaneously.

Responsibilities

• Develop comprehensive marketing strategies aligned with clients' objectives.
• Act as the primary contact between clients and internal teams.
• Monitor campaign performance and generate insightful reports.
• Conduct market research and competitor analysis to inform strategy development.
• Provide strategic guidance on channels including SEO, SEM, social media, content, and email marketing.
• Monitor campaign performance, analyze metrics, and generate reports for clients.
• Manage budget allocation to maximize ROI.
• Stay up-to-date with industry trends and best practices in digital marketing.
• Foster relationships with clients and propose innovative solutions.

Skills

Project management

Digital marketing proficiency

Communication skills

Analytical skills

Tools

Google Analytics

SEO/SEM tools

Social media management platforms

Job description

Role Overview

As a Project Coordinator, you will play a pivotal role in crafting and executing strategic marketing plans for our clients' brands. You will be responsible for liaising between clients, campaigners, Graphic designers and Content Marketers, ensuring seamless communication and successful project execution. This role requires a blend of strategic thinking, project management, and excellent interpersonal skills.

Key Responsibilities

• Develop comprehensive marketing strategies aligned with clients' objectives and industry trends.
• Act as the primary point of contact between clients and the internal teams, providing regular updates and addressing any concerns or feedback.
• Collaborate with internal teams to ensure the timely and successful execution of marketing campaigns.
• Conduct market research and competitor analysis to inform strategy development and identify growth opportunities.
• Provide strategic guidance on various marketing channels including SEO, SEM, social media, content marketing, email marketing, and more.
• Monitor campaign performance, analyze key metrics, and generate insightful reports for clients.
• Manage budget allocation, ensuring optimal resource utilization for maximum ROI.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
• Foster strong relationships with clients, understanding their business goals and proactively proposing innovative solutions.

Qualifications

• Proven experience 1 – 2 years in a marketing management role, preferably in a digital marketing agency.
• Strong proficiency in digital marketing platforms and tools (e.g., Google Analytics, SEO/SEM tools, social media management platforms).
• Exceptional project management skills with a keen eye for detail and the ability to manage multiple campaigns simultaneously.
• Excellent communication and interpersonal skills, with the ability to build rapport with clients and internal teams.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Strategic thinker with a creative approach to problem-solving.
• Demonstrated ability to work in a fast‑paced, dynamic environment.