Marketing Manager

Weekday AI (YC W21); India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A prominent marketing firm in India is looking for a Marketing Manager to lead strategic initiatives and drive brand awareness. The ideal candidate will have 5-9 years of experience in marketing, preferably in B2B or B2C environments. Responsibilities include developing marketing strategies, managing budgets, and overseeing content across channels. This role demands strong analytical skills and the ability to thrive in a collaborative environment.

Qualifications

• 5‑9 years of experience in marketing, preferably in a B2B or B2C environment.
• Proven experience in developing and executing marketing strategies.
• Strong understanding of marketing fundamentals.

Responsibilities

• Lead strategic marketing initiatives and drive brand awareness.
• Develop integrated marketing plans aligned with objectives.
• Manage marketing budgets and monitor efficiency.
• Oversee content strategy across communications.
• Plan and execute product launches and promotional events.

Skills

Strong analytical skills

Excellent written and verbal communication

Proficiency in digital marketing tools

Creative mindset

Ability to manage multiple projects

Education

Bachelor’s or Master’s degree in Marketing

Tools

Google Ads

Meta Ads Manager

SEO tools

CRM platforms

Job description

Marketing Manager

This role is for one of the Weekday's clients.

Min Experience: 5 years

JobType: full-time

We are seeking a dynamic marketing manager to lead strategic marketing initiatives, drive brand awareness, and generate measurable business impact. The ideal candidate will possess a strong understanding of marketing fundamentals, proven experience in planning and executing campaigns, and a data‑driven approach to decision‑making. This role involves collaborating with cross‑functional teams to develop marketing strategies that enhance visibility, strengthen customer engagement, and accelerate growth.

Key Responsibilities

• Strategy & Planning
• Develop and implement integrated marketing plans aligned with business objectives and growth targets.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Define key marketing KPIs and measure campaign effectiveness to ensure ROI‑driven execution.
• Manage marketing budgets, optimize resource allocation, and monitor spend efficiency.
• Brand Management & Positioning
• Strengthen brand identity and ensure consistency across all communication channels.
• Develop compelling brand narratives that resonate with target audiences.
• Manage creative development for marketing collateral, digital assets, and campaigns.
• Digital Marketing & Demand Generation
• Plan and execute digital marketing strategies including SEO, SEM, social media, email marketing, and content marketing.
• Manage online presence across platforms, ensuring high engagement and conversion.
• Collaborate with sales and product teams to design lead‑generation campaigns and nurture funnels.
• Leverage analytics tools (Google Analytics, HubSpot, CRM platforms) to track performance and optimize campaigns.
• Content & Communication
• Oversee content strategy—blogs, whitepapers, case studies, and thought leadership pieces.
• Ensure messaging consistency across all internal and external communications.
• Coordinate with PR agencies or internal teams to secure media coverage and partnerships.
• Event & Campaign Management
• Plan and execute product launches, webinars, trade shows, and promotional events.
• Design 360° campaigns integrating online and offline channels.
• Track campaign impact, analyze metrics, and prepare detailed performance reports.
• Leadership & Collaboration
• Manage and mentor a small team of marketing professionals and external partners.
• Work closely with product, sales, and design teams to ensure marketing alignment with business goals.
• Present marketing insights, campaign outcomes, and strategic recommendations to senior leadership.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 5‑9 years of experience in marketing, preferably in a B2B or B2C product/service environment.
• Proven experience in developing and executing marketing strategies that deliver tangible results.
• Proficiency in digital marketing tools (Google Ads, Meta Ads Manager, SEO tools, CRM platforms).
• Strong analytical skills and experience using data to drive marketing decisions.
• Excellent written and verbal communication skills with a creative mindset.
• Ability to manage multiple projects simultaneously and thrive in a fast‑paced, collaborative environment.