Product Strategy & Campaign Management - Sr Manager

Careerbest Consultant; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Careerbest Consultant in Mumbai seeks a Product Strategy & Campaign Management professional to drive product-led growth through strategic planning, market insights and cross-functional execution.

The role focuses on translating business priorities into actionable product interventions, coordinating with Product, Distribution, Marketing, and Operations, and delivering measurable outcomes across campaigns and performance dashboards.

Qualifications

• Experience in insurance or financial services and product management
• Ability to translate market insights into product interventions
• Strong cross-functional collaboration and leadership skills
• Proven track record of data-driven decision making
• Excellent communication and executive presentation skills

Responsibilities

• Develop product strategy and propositions aligned to business objectives
• Identify opportunities for product enhancement and new initiatives
• Translate insights into actionable requirements and work with stakeholders through lifecycle
• Analyze performance across products/channels/geographies to identify growth opportunities
• Drive distribution and sales enablement initiatives and track outcomes
• Conduct market and competitive intelligence to inform strategy
• Lead cross-functional campaigns and go-to-market execution
• Build leadership dashboards and management reporting

Skills

Product strategy

Campaign management

Stakeholder management

Data analysis

Go-to-market execution

Tools

Excel

PowerPoint

Job description

Role Purpose:

Product Strategy & Campaign Management will drive product-led business growth through strategic planning, market and business insights, product proposition development, distribution enablement, and cross-functional execution. The role will act as a key link between Product, Business, Distribution, Marketing, Operations, and other stakeholders to translate business priorities into actionable product and growth initiatives, with a strong focus on execution and measurable outcomes.

Key Responsibilities

1. Product Strategy & Proposition Development

• Drive product strategy and proposition development aligned to business objectives, customer needs and market opportunities.
• Identify opportunities for product enhancement, proposition refinement and new product initiatives.
• Develop business requirements and translate market/customer insights into actionable product interventions.
• Partner with relevant stakeholders through the product development and implementation lifecycle.

2. Business Performance & Growth Management

• Analyse business performance across products, channels, segments and geographies to identify growth opportunities and performance gaps.
• Develop strategic interventions to improve product mix, penetration, productivity and overall business outcomes.
• Track key business metrics and provide actionable insights to leadership for decision-making.
• Identify underperforming areas and work with business teams to drive corrective actions.

3. Distribution & Sales Enablement

• Work closely with distribution teams to translate product strategy into field-level execution.
• Develop initiatives to improve product awareness, adoption, activation and penetration across the distribution ecosystem.
• Support leadership with performance dashboards, opportunity identification and focused action plans.
• Drive structured interventions around key business priorities through regular performance reviews and follow-ups.

4. Market & Competitive Intelligence

• Conduct market, customer and competitive analysis to identify emerging trends and business opportunities.
• Track competitor propositions, product developments, pricing, positioning and market practices.
• Translate external market intelligence into actionable recommendations for product and business strategy.

5. Campaign & Go-to-Market Execution

• Partner with Marketing and Business teams to develop product-focused campaigns, communication and activation initiatives.
• Drive end-to-end execution of product campaigns, including objective setting, communication strategy, field enablement and performance tracking.
• Ensure campaigns are aligned with product priorities and translated effectively into business outcomes.

6. Data, Analytics & Management Reporting

• Build and maintain performance frameworks to monitor key product and business metrics.
• Convert complex business data into concise management insights and actionable recommendations.
• Develop leadership dashboards, reviews and business performance narratives.
• Use data-led analysis to identify trends, opportunities, risks and areas requiring intervention.

7. Cross-functional Stakeholder Management

• Work closely with Product, Distribution, Marketing, Operations, Technology, Finance, L&D and other functions to deliver strategic initiatives.
• Drive alignment across stakeholders and ensure timely execution of key initiatives.
• Manage multiple workstreams simultaneously while maintaining clear ownership, timelines and outcomes.
• Present recommendations and business insights to senior leadership.

Key Deliverables

• Product strategy and growth plans
• Product propositions and business requirements
• Market and competitive intelligence
• Product performance dashboards and management reviews
• Distribution/productivity improvement initiatives
• Product campaigns and go-to-market initiatives
• Business performance analysis and opportunity identification
• Strategic recommendations for senior management
• Cross-functional execution of priority business initiatives

Key Success Measures

• Product growth and portfolio performance
• Product mix and penetration improvement
• Distribution activation and productivity
• Successful implementation of product initiatives
• Campaign effectiveness and business conversion
• Timeliness and quality of strategic insights
• Stakeholder alignment and execution effectiveness
• Contribution to overall business growth and profitability

Experience & Skills

• 5-8 years of experience in insurance, financial services, product management, strategy, business planning, distribution or related areas.
• Strong understanding of the insurance ecosystem and distribution dynamics.
• Experience across product strategy, product development, business requirements and go-to-market execution.
• Strong analytical and problem-solving capabilities with the ability to translate data into business actions.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong communication and presentation skills with the ability to engage senior leadership.
• Ability to manage multiple strategic initiatives in a fast-paced, outcome-oriented environment.

Preferred Competencies

• Strategic thinking and commercial orientation
• Product management mindset
• Data-driven decision-making
• Strong business acumen
• Cross-functional leadership
• Execution orientation
• Market and customer orientation
• Ability to influence without direct authority
• Strong storytelling, presentation and executive communication
• Strong command of Excel & PPT