Product Sales Manager - CMS Sales (Corporate Banking)

IDFC FIRST Bank; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

IDFC FIRST Bank is seeking a Product Sales Manager focused on Cash Management sales to drive transaction banking and liability product growth across Wholesale Banking segments. The role targets acquiring new clients, deepening relationships, and increasing CASA and fee income through cross-selling of cash management solutions.

You will lead initiatives to identify high-potential clients, activate new business, and collaborate with product teams to enhance offerings.

Qualifications

• 3–7 years of relevant experience in cash management, transaction banking, or product sales.
• Strong understanding of transaction banking products and market dynamics.
• Proven ability to drive CASA and fee income growth.
• Excellent client engagement and relationship management skills.
• Strategic thinking with execution focus.

Responsibilities

• Manage transaction banking requirements for clients and maintain regulatory relationships.
• Identify and activate high-potential clients for transaction banking services.
• Drive growth in current account balances and fee-based income.
• Provide strategic inputs to product and strategy teams for enhancing transaction banking offerings.
• Develop and execute business strategies for product development, sales, and service delivery.
• Train Relationship Managers on new cash and trade products.
• Ensure timely implementation of client deals and resolve transactional issues.
• Build strong working relationships with internal stakeholders for seamless execution.
• Gather market intelligence and benchmark competition to refine offerings.
• Collaborate with Product and Operations teams for process improvements and product enhancements.
• Identify and build strategic alliances to deliver innovative client solutions.

Skills

Transaction banking expertise

Cross-selling

Relationship management

Strategic thinking

Effective communication

Education

Graduation

Job description

Job Requirements

The Product Sales Manager – Cash Management Sales will be responsible for driving transaction banking and liability product sales across Wholesale Banking segments including Corporate, NBFC, FI, and CLG. The role focuses on acquiring new clients, deepening existing relationships, and contributing to CASA growth and fee income through effective cross-selling of cash management solutions.

Key Responsibilities

Primary Responsibilities

• Manage transaction banking requirements for clients and maintain regulatory relationships.


• Identify and activate high-potential clients for transaction banking services.


• Drive growth in current account balances and fee-based income.


• Provide strategic inputs to product and strategy teams for enhancing transaction banking offerings.


• Develop and execute business strategies for product development, sales, and service delivery.


• Train Relationship Managers on new cash and trade products.


• Ensure timely implementation of client deals and resolve transactional issues.

Secondary Responsibilities

• Build strong working relationships with internal stakeholders for seamless execution.


• Gather market intelligence and benchmark competition to refine offerings.


• Collaborate with Product and Operations teams for process improvements and product enhancements.


• Identify and build strategic alliances to deliver innovative client solutions.

What We Are Looking For

Education

• Graduate in any discipline

Experience

• 3–7 years of relevant experience in cash management, transaction banking, or product sales

Skills and Attributes

• Strong understanding of transaction banking products and market dynamics


• Proven ability to drive CASA and fee income growth


• Excellent client engagement and relationship management skills


• Strategic thinking with execution focus


• Effective communication and cross-functional collaboration abilities

Key Success Metrics

• Growth in CASA balances and fee income


• Successful onboarding and activation of transaction banking clients


• High client satisfaction and product adoption